Small and medium-sized enterprises do promotion, first understand precision marketing and whole network marketing

With the advent of the 5G era, the big cake of the Internet traffic pool is being eaten by all industries, and every enterprise wants to get a share of the traffic pool. In addition, the publicity gimmicks of Internet companies focus on whole-network marketing today, and focus on accurate customer acquisition and innovative models tomorrow. When it comes to choosing an internet marketing strategy, many SMEs are powerless. As one of the Internet operation teams, my advice to small and medium-sized business owners is to first understand the difference between precision marketing and whole-network marketing, and then choose a promotion method that suits your company based on your own industry characteristics and customer groups.

1. Whole network marketing

Whole network marketing, this term is no stranger to anyone with a little basic knowledge of the Internet. Whole network marketing is usually called whole network integrated marketing. , Douyin short video platform and young people like to grow grass Little Red Book platform The company's website construction, website operation, product development planning, brand promotion and other series of content, integrating computer PC terminal, mobile Internet marketing and promotion mode, the whole network marketing breaks the platform The boundary between, is a new Internet marketing model, and the whole network coverage is the weapon of the whole network marketing. When enterprises choose to do whole network marketing, they should consider the company's operating costs.

Although the whole network marketing has no advantage in terms of investment cost, it has the advantages of wide coverage, strong pertinence, and long duration. The initial stage of network promotion is to create information sources and place them on various network platforms to attract interested customers to make purchases. If start-ups want to quickly gain traffic, they may wish to try the whole network marketing model.

2. Precision Marketing

Precision marketing is based on the whole network marketing, also known as focusing on promotion marketing, that is, all the time and financial resources are concentrated on one channel, point to surface, just like radiation radar. Different from the whole network marketing model, precision marketing takes building a portrait of the target customer group as the first step, conducts auxiliary analysis based on the big data provided by the operating company, speculates on the daily network trends of the target customer group, focuses on popular platforms, and knows what to invest in today A series of data such as the number of online advertisements, the number of advertisement exposures, the number of clicks, and even how many people consulted and purchased, so that the customers obtained in this way are accurate customers and the efficiency is high.

Accurate network marketing mode not only enables enterprises to invest less in operating costs, but also has faster efficiency. By running the company's operations, content can be launched in a targeted manner. But not all companies are suitable for precision marketing, and it is recommended that e-commerce operators try the precision marketing model.

In short, when doing online promotion, enterprises should choose a promotion mode suitable for their own enterprises according to their own industry characteristics and target groups. Internet marketing is both a hot spot and a difficult problem. Small and medium-sized business owners entrust a professional Internet operation team to be responsible for the promotion of the Internet marketing model. Whether it is whole-network marketing or precision marketing, the operation team will give a pertinent plan and occupy a place in the network promotion construction.