SEO optimization of enterprise website, methods and precautions
Nowadays, the website has become one of the most important marketing means of the enterprise. If the enterprise wants to use the website to obtain better promotion effects, it needs to use various marketing means SEO methods reasonably, and also needs to understand SEO. Only in this way can the website compete in the fierce competition. Stand out from the search engines, so as to get more traffic and conversion rate, then, what are the methods and precautions for SEO to optimize the corporate website?
1. Domain name
In the process of optimizing the corporate website for SEO, you must check the domain name of the website to see if there is any problem with the history of the domain name. If there is a problem with the history of the domain name, it will have a great impact on the SEO optimization effect.
Therefore, when determining the domain name of a website, it is necessary to check the history of the domain name and choose a domain name with no problems. It is best to give priority to the old domain name. If there is no suitable old domain name, choose a new domain name so that the website can pass the sandbox period faster , Also conducive to SEO optimization.
Two, the server
The server also has a certain impact on the SEO optimization of the corporate website. A high-quality server can ensure that the website is opened at a normal speed at any time, providing users with a good browsing experience, and search engines can better capture and include website pages.
It should be noted that in the process of selecting a server for a website, do not share a server with other websites. When a website on the server is punished by a search engine, all websites on the server will be affected by the SEO optimization effect.
3. Filing
Nowadays, the management of search engines on websites is becoming more and more strict. If the website is not registered, not only can domestic servers not be used, but the friendliness of search engines to websites will also be reduced, making it impossible for websites to obtain ideal rankings.
Therefore, before doing SEO and optimizing the enterprise website, the website must be filed, so as to better improve the friendliness of search engines, and also conducive to the filing of the enterprise website, SEO optimization, and then make the website obtain an ideal ranking.
4. Keywords
In the process of doing SEO and optimizing the enterprise website, the selection and layout of keywords are very important steps. When choosing keywords, you must ensure that the keywords are consistent with the core of the website and have a certain search volume. Only by optimizing these keywords on the homepage of the search engine can the website get more traffic.
In the process of laying out keywords, it is necessary to make layouts according to the importance of keywords and the importance of pages. At the same time, it is also necessary to ensure that the keyword density is around 6%. If the keyword density is too high, it will hit the search engine algorithm and cause the website to be penalized. SEO optimization of a corporate website has a great impact.
5. TDK
Whether it is a user or a search engine in the process of browsing a website, the first thing they see is the website TDK. Therefore, in the process of setting up the website TDK, it is necessary not only to ensure that the content highlights the theme, but also to add keywords reasonably to TDK and to ensure that the number of words is within the specified range, so as to improve the ranking of the corporate website in search engines.
6. Content
Wanting to do a good job in SEO content is one of the important factors for optimizing a corporate website. When adding content to the website, do not add some meaningless content or collect other people's website content. Such content is not very helpful for SEO optimization of the website, but it will also reduce the overall quality of the website.
Therefore, when adding website content, it is best to write some original content. It is also necessary to ensure that the content can meet the needs of users, that the content is in line with the core of the website, and that the keywords also need to be arranged reasonably, so that the content can better attract the attention of users and search engines. , so that the SEO optimization effect is better.
But it should be noted that when adding content to the website, you must not fish for two days and post on the net for three days, as this will reduce the activity of the website and is not conducive to search engines to crawl and include the website. The best way is to update a certain amount of content in a fixed time period every day, which can better ensure the activity of the website and allow the website to get a better ranking.
Seven, the chain
When doing SEO and optimizing the corporate website, external links to the website are one of the essential tasks, because external links can not only increase the weight of the website, but also improve and stabilize the ranking of the website. But it should be noted that only high-quality external links are conducive to improving the weight and ranking of the website, while low-quality external links are not of great help to the website. At the same time, you need to pay attention to the number of external links, and you cannot add or reduce a large number of external links, which will have a great impact on the website.
In short, to do a good job in SEO optimization of corporate websites, not only need to be proficient in using various website SEO methods, but also need to understand SEO considerations in detail. Only in this way can the website get a better ranking and thus better promotion effects.