What are the factors that lead to the reduction of website authority in website optimization and promotion?
When it comes to website power reduction, I believe that many companies and webmasters know that the impact of website power reduction on SEO optimization is still relatively large, and the website ranking may disappear in an instant. Once it returns to before liberation, then website optimization and promotion will lead to What are the factors that reduce the right of the website?
1. Changing the website title frequently
It can be said that the title of the website is very important in the search engine. It is not a last resort to suggest not to touch it, especially when the website has some rankings. If the website ranking is modified, it may change drastically.
2. Frequent page content changes
Like the title, changes in the content of the page will directly affect the relevance and matching between keywords and the page. If the website page has made a lot of content changes, and the relevance and matching are not done well, it will be deducted by the search engine.
3. The stability of the website server
The stability and security of the enterprise website server SEO optimization is very important. If the website often fails to open, you need to pay attention at this time, it will affect the ranking of the website, and even affect the weight of the website.
4. Keyword Stuffing
Although high-density keywords are helpful to improve the ranking of keywords on the website, it needs to be mastered to a certain extent. Generally speaking, a keyword density of 2-5% is a normal value, and too many keywords cannot be piled up. Keywords should appear naturally on every web page.
5. Spam
What is spam? The so-called spam content means that a lot of content on the website is worthless, unreadable, and irrelevant, and even a lot of content is copied and pasted from other websites. If the website has done such an operation, please rectify it immediately, so that the search engine will not be optimistic, let alone the weight.
6. Too many dead links
What is a dead link, that is to say, a link that cannot be opened on a web page. If there are many such content in the website, it will also increase the risk of website reduction. If you find a dead link on the website, you should delete it in time.
7. Low-quality friendship links
If the content of the website in the friendship link is unhealthy or the ranking is not good, and the rights are reduced, it needs to be deleted in time, otherwise it will drag down the website, so it is best not to use low-quality friendship links.
8. The website is hacked
Needless to say, everyone who doesn't understand SEO knows that if the website has a phenomenon of hanging horses, then the website is basically hopeless, and the power reduction is inevitable.