What is SEO and what are the benefits of SEO optimization for enterprises
When it comes to SEO, many people may know that it is search engine optimization. With the continuous development of the Internet, SEO is not limited to ordinary search engine platforms, because where there is search, there is SEO. Next, I will introduce what is SEO and what are the benefits of SEO optimization for enterprises.
1. What is SEO?
SEO optimization is a method of using the search engine's search rules to improve the ranking of the target website in the search engine. The deep understanding is: through SEO, a set of search engine-based marketing concepts, to provide ecological self-marketing solutions for the website, so that The website occupies a leading position in the industry, thus gaining brand benefits.
2. What are the benefits of SEO optimization for enterprises
- Increase brand exposure
Through SEO optimization, optimizing the content of the website can allow the company's products and brands to obtain better rankings and more exposure in search engines. For a website with good SEO, users can see the display of the brand website when they search for brand words, and they can also see the display of the content of the enterprise website when they search for industry-related words. Over time, potential users can see the company's brand and products, and the products will leave an impression on users. When users want to choose and purchase products, they will quickly think of corporate brands.
- Find accurate potential customers
Through SEO optimization, more users can find corporate websites through search engines, and more potential SEO users can find and understand well-ranked websites. Because users can search for long-tail keywords such as relevant industry vocabulary and related product words, and accurately find the enterprise website.
- Promotional price is affordable
Compared with search engine marketing, SEO optimization has more advantages in terms of price, website optimization cost is low, and the effect is more durable. The cost of website optimization to maintain a ranking for one year is only the cost of one or two months of SEM, which is much cheaper than bidding. The scope of SEO optimization is very wide, you only need to optimize Baidu, but the result is that the rankings of search engines such as Google and Yahoo will also increase accordingly, which will virtually bring you more potential customers.
- User trust
The reason why the product ranking can be trusted by users is that the relevant websites of the company can be found through different search engines, which is nothing more than making users believe that your company's brand awareness is very high. A keyword can retrieve a large amount of information about the positioning of the enterprise, which virtually improves the image of the enterprise to users, and can also increase user-related consultation, which is profitable for future development.
To sum up, SEO optimization ranking for enterprises can shape the corporate image, increase brand exposure, increase keywords, bring traffic to the website, obtain a higher conversion rate, thereby increasing the company's business volume and obtaining more profits.