How to do corporate brand integrated marketing? Two key points to pay attention to!
Recently, the epidemic situation has gradually improved, many scenic spots have reopened, many shops have reopened, the flow of people and cars on the street has gradually increased, and the city has gradually begun to restore its past vitality. A large number of enterprises have resumed work one after another, are on the right track, and are starting to prepare for a new start. After the epidemic, various channels gradually recovered. With this trend, how should companies formulate brand integrated marketing strategies?
1. Satisfy user needs, full chain coverage meets user needs
With the promotion of the Internet era, the integrated marketing plan is becoming more and more comprehensive, integrating the entire industrial chain from the aspects of the entire market, industry and user needs, so as to meet the brand's integrated marketing layout. In the context of a diversified era, integrate brand online and offline channel resources, construct multi-scenario content, attract consumers' attention, output brand creative content, service concepts, values, etc., shape the emotional resonance between products and consumers, and create interesting Effective interaction maximizes the effect of brand integrated marketing. Therefore, integrated marketing requires brands to be integrated on platforms of different dimensions in a way that consumers like, accurately convey brand information, radiate and open, break down one by one, and promote purchases. Therefore, integrated marketing focuses on consumers, brand positioning, strategic precision and integration. That's a thousand miles.
2. Grasp the three dimensions and exert the combination effect
If a brand wants to do a good job in integrated marketing communication, it must grasp the "three dimensions". The physical length, width and height determine the volume of the utensils, and the volume of the utensils determines the volume in marketing. volume.
The height of marketing determines the fate of the brand. In the process of integrated marketing, brand height is the core purpose and main line of development of marketing. Without this main line, integrated marketing will lose its focus and cannot give full play to the advantages of resources from all parties. High marketing can attract consumers' attention and guide the direction of consumption, thereby creating attractiveness and competitive advantages for brands.
The breadth of marketing means the exposure of the brand. The significance of integrated marketing is to integrate multiple resources and expand the brand's influence and coverage. Therefore, the breadth of integrated marketing is not only extensive multimedia and multi-channel publicity, but also multi-platform cross-industry cooperation in order to more effectively cover target consumer groups and form a brand fan base.
The depth of marketing promotes the sales of the brand. The depth of integrated marketing is actually the degree of interaction with consumers. Its ultimate purpose is to allow the brand to occupy consumers' minds, gain consumer loyalty, and form a change in product sales. Only by allowing consumers to participate and form an in-depth interactive experience with the brand can the marketing effect from brand promotion to terminal dynamic marketing be completed.