What is the future development trend of network marketing?

The rapid development of the Internet has brought great opportunities and challenges to traditional enterprises. For many traditional enterprises, if they want to occupy a place in the fierce market competition and maintain development, they should pay attention to Internet marketing.

With the development and popularization of network technology and the change of users' online behavior habits, the traditional marketing model has been unable to meet the needs of enterprises. Therefore, how to do a good job in network marketing has become a difficult problem faced by many enterprises. The following is an introduction to the future development trend of network marketing.

1. Precision

With the application of big data technology and the enhancement of user behavior analysis and mining capabilities, future online marketing will become more refined and personalized. Consumption behavior of users through big data technology. After in-depth analysis of consumer preferences, targeted advertising and promotional activities will be more effective; on the other hand, the increase in consumer information collection channels and the leakage of consumer personal information will make Consumers are more rational in their purchase decisions; these factors will cause marketing strategies to change from being accurate.

2. Mobility

In the era of mobile Internet, the application of mobile Internet in various fields of people's daily life is more and more extensive and in-depth (for example: mobile payment), online shopping, etc.), which also provides good conditions and environment for e-commerce; on the other hand , smartphones are becoming increasingly popular (e.g., smartphone usage exceeds 90%).

3. Socialization

The characteristics of socialization are mainly reflected in two aspects: first, the interaction based on social media platforms is stronger and more frequent; second, the commercial value based on the social relationship chain is greater, and it is easier to realize commercialization.

4. Content and entertainment

Determined by the characteristics of the mobile Internet - Fragmented time + Attention to fragmentation = Fragmented traffic + Fragmented information flow = Fragmented audience = Fragmented communication methods = The emergence of Internet marketing models, content and entertainment are also one of the inevitable trends !