What are the main points of marketing website construction?
To build an excellent marketing website, the enterprise must first do its own insights into audience analysis, competitor analysis and target audience analysis, website positioning, content planning, structure optimization and development control, so that the website conforms to the user's logical thinking and can successfully guide users. It is more convenient to operate and manage, otherwise it will only waste time and resources. So, what are the main points of marketing website construction?
1. The purpose of marketing website construction
In view of the original intention of enterprise website construction, I believe that everyone hopes to obtain more order information through Internet technology. But because all the network marketing is not so good, and the website construction company is not professional, the content of the website is general and out of order. It's not clear what your website will end up looking like. For those who serve the project, the general website only has the effect of a personal business card and lacks marketing promotion. It can't guide customers correctly, can't handle user needs, has a low conversion rate, and can't help the company make profits.
2. Establish the overall target user group
General websites do not classify the overall target users and establish their own user groups. For the company's website, there are two key types of overall target users, one is terminal equipment customers, and the other is agents. Different user groups focus on different content. Marketing website construction is purposeful. For their potential customers, they will immediately reject the potential customers who are not their own, improve the conversion rate, and naturally build their own user base.
3. The content of the website is clear
Knowing your target customers and what they want to see is very detrimental to the overall content and sound layout of the navigation bar. For your target customers, you must display your content according to a reasonable layout mode, so that your target customers can grasp, understand, and be fascinated. Generally, corporate websites choose the space and server size according to their own requirements. Furthermore, in order to take this requirement into account, a subdivision has to be done.
4. Marketing promotion website
Marketing promotion and user experience are often combined, not only the surface is delicate and light, but also based on the original elements of the manufacturing industry, so that users can remember you not only from the visual effect but also from the text. Don't neglect the marketing website building plan. An excellent website design scheme, as a user's visual experience, will make users feel invisible.