How to do enterprise network integrated marketing + advertorial marketing?

Internet technology is constantly updated and iterated, expanding the scale of the network market. Nowadays, how to do a good job in network marketing has become a problem that most companies must study in depth. The development of the Internet makes traffic more and more dispersed. It is impossible for enterprises to complete online marketing through platforms or channels. In order to attract more attention, enterprises should use useful network resources for comprehensive promotion, that is, "integrated marketing". Then, how do SMEs do network marketing.

1. Conduct market research

Market research is the basic work of formulating the entire network marketing strategy, and scientific prediction and decision-making behavior are carried out on the basis of comprehensive analysis of the competitive environment and internal conditions of the enterprise.

2. Find the target group

To find the target group is to find a communication channel that can reach the target consumers. Different consumer groups have different habits of contacting the media, and the amount of activity budget will also affect the choice of communication channels. In short, choose the appropriate communication channel according to the event budget and crowd characteristics.

3. Determine the strategic positioning

According to the characteristics and advantages of the enterprise itself, choose the product positioning suitable for the enterprise; at the same time, combine the psychological characteristics and behavior of consumers, select and combine product segmentation and market segmentation; finally, form an image with consumers as the core.

4. Select the promotion channel according to the characteristics of the enterprise

Now there are all kinds of network promotion channels, but not all promotion methods are suitable for every enterprise. Under the premise of limited manpower and capital, if you choose suitable and effective promotion channels, the entire network marketing of the enterprise can achieve or greatly exceed pin target.

5. Implement promotion and modify the plan

The prepared marketing content will be planned, and the prepared marketing content will be gradually released to the selected channels, and then the reflection of the Internet will be checked after the marketing content is released, and the promotion plan will be modified according to the reflected results to make the planned content more suitable for the enterprise.