How to improve the conversion rate in SEO optimization?

As companies pay more and more attention to the ranking of websites in search engines, the requirements for SEO optimization are getting higher and higher. The website doesn't make much sense. So how to improve the conversion rate in SEO optimization?

1. Graphics

A good picture is worth a thousand words, and high-quality pictures can bring users a better experience and avoid the trouble of reading. Of course, we will not abandon friends who like to read, so that there will be a deeper understanding. Therefore, the graphic mode is used as the introduction to provide users with the convenience they need, allowing users to easily complete website browsing and avoid visual fatigue.

2. Optimize the navigation bar

As the navigation bar of a website, its function is to clarify the service and corporate culture of the website. Simply put, you can find what you want at a glance. This can be formulated based on the user's daily searches for industry terms such as franchise standards, franchise fees, franchise details, a separate board can be designed to promote franchising and added to the navigation bar as a user-desired content board .

3. Provide online answering mode

After browsing the website, users will definitely ask corresponding questions as the content that the website cannot answer, so it reflects the importance of online customer service, answer online quickly, and cooperate with service companies to provide customers with perfect answers.

4. Optimize user trust

As a user's trust in the company, it cannot be reflected only by words. If you want to show the company's highlights on your website, a perfect solution and a complete case list will lay a corresponding foundation in the user's mind. Put together these foundations and give feedback to users The real case series after use make users deeply attracted by the product.