Optimization Tips for Baidu SEO Ranking
Baidu PPC is a high investment cost for small businesses, but in Internet marketing and promotion, it is very important for the user group to have the network image of the enterprise website on the Baidu homepage. There are many simple ways that small businesses and merchants can improve the ranking of Baidu websites. The first thing to do is to create a website, you can try the following seven websites to improve Baidu SEO ranking.
1. Segment the user market
The more specific your user market is, the more likely you are to stand out from the competition. If you focus on appealing to a specific market, a small target market, rather than having all the content for everyone, there is a good chance of ranking #1 on Baidu. For example, if you are a small town organizer, find a niche, such as focusing on conservation projects, kitchen remodels, old home renovations, etc. Then make sure all marketing materials, both online and offline, reflect this professional message. While it's unlikely you'll be the only contractor in town, you'll soon be number one in this user market.
2. Choose the right keywords
After determining the user market, multiple keywords are required on the website. To promote social media and content, Baidu statistics can check how many people search for different phrases every month, helping you grasp the keywords that need to be followed up. Maybe you want to focus on "long tail keywords". These keywords are generally longer, with less monthly searches and less competition. This means you have a better chance of ranking #1 for these keywords. "Eco-friendly kitchen remodel" is more likely to rank you higher than "kitchen remodel".
3. Focus on the local market
Instead of competing with national counterparts, try to grow your business nearby, there are many ways to gain a presence in the local market. For example, the address is displayed on every page of the website and networking with community members, other business owners, chambers of commerce and other associations, publication of profiles or topical reports in local newspapers. These all help search engines associate your business with your area, making you more likely to show up in search results for locals.
4. Links
Try to find other sites for affiliate links, the chamber of commerce or local newspaper is a good place to start. You can also find a niche market of your choice to mention you in an article and add a link to it. Colleagues or past clients can also help to some degree. Search engines consider links to be evidence of a site's trustworthiness and importance, so try to link to as many sites as possible.
5. Create a directory and get evaluation
Online information sites can be very useful in improving your search engine rankings, especially if you are running a local business. hao123 and other directory sites create a personalized introduction, encourage your loyal customers to write reviews on these sites, these sites have high traffic, so they usually rank higher than individual company sites.
6. Optimize mobile device experience
When the website is optimized for mobile device experience, Baidu will notice that websites with mobile terminals rank first in the search results. This is one of the quick ways to improve your SEO performance, quickly build a good-looking and easy-to-use mobile website!
Seven, keep the log
Search engines love original content, and adding a blog to your website is a relatively easy way to output content on a regular basis. You can use keywords in the article, or answer questions that consumers generally care about. Plus, journaling can grab the attention of customers, which is a great way to demonstrate your professionalism and build credibility.