Sharing of several network marketing promotion methods for enterprise products

The growth of a brand needs to go through a long process. Internet marketing promotion can be said to be the only way for a brand to survive on the Internet. Doing a good job in network marketing can make the brand have higher popularity, more recognition, higher income and longer-term development. So, what is the marketing method of brand promotion?

1. Advertisement marketing

Soft article marketing, also known as news marketing, is a new marketing method that conveys some news and promotional articles through portal websites, local or industry websites, including some news releases, in-depth reports, case studies, etc. Soft text marketing has low cost and good effect, so it is loved by more brands. Although the form of soft text is not as intuitive as videos and pictures, the text can use its advantages to leave a deeper impression on the audience.

2. Long video/short video marketing

When short videos are not widely distributed, video marketing is usually carried out on various mainstream video websites. After tiktok and other short video platforms are widely used, these platforms take advantage of the fragmented time of the public. Therefore, the brand also chooses to insert brand marketing videos on these platforms to continuously promote and infiltrate to the public. Facts have proved that this marketing method has played a very good publicity effect in a certain period of time. At the same time, it also continues to export its own brand values, so that the public has a sense of identity with the brand. In addition to short videos, the release of long video content by some traditional video websites can also obviously help brands break through quickly. For example, long video content can also quickly play a role in brand promotion in the promotion of Tencent Video, Sohu Video, iQiyi Video and other channels.

3. Search engine ranking marketing

The main methods of search engine marketing include: bidding ranking, keyword search engine optimization, encyclopedia, word of mouth, etc., which is one of the most important and commonly used brand marketing methods. With the emergence of various marketing methods such as short video marketing, the effect of search engine marketing has weakened, but the way people discover new websites is still mainly search engines. Therefore, one of the issues that need to be considered in the process of website design is to register and publish on the main search engines, and to obtain the most ideal ranking.

4. Wechat advertising marketing and event marketing

At present, there are more than 1 billion users using WeChat. The marketing of WeChat can be promoted through WeChat Moments advertisements, and the exposure and fission of WeChat activities can also be carried out through fission and other methods, so that your brand can gain quality and success in a short time. Integration of effects. Today's advertisements not only need brand exposure, but more importantly, they can also promote product sales. Using WeChat is not a very suitable model