What is the reason for unstable ranking in optimization?
Recently, in the process of optimizing the website, I always encounter unstable keyword ranking. For the optimization of the website, ranking is very important. Without ranking, everything you do is a cloud, but in the process of optimizing the website , there are many problems with website ranking. Below, we will introduce the reasons for unstable ranking in website optimization.
1. Slow page opening
The slow opening speed of website pages is the key to affecting the user experience. This problem has been discussed by countless website administrators. There are usually two reasons for this problem. The first is the problem of the website server. The server greatly determines the opening speed of the website. The second point is the problem of the website. For example, the image is too large, which needs to consume the speed of the website and take up a lot of server space. When users visit, images load too slowly, which is also the main reason for website visit time.
2. The website has a high jump rate or low external traffic
The website administrator has clarified the rules of the search engine, and the website enters the first three pages, basically starting the ranking of the Baidu click algorithm. In addition to measuring website clicks, IP, there is also PV, so the jump rate after users visit the website is also very important, the jump rate is too high, it is possible for Baidu to filter some IPs, so adding page interaction and breadcrumb navigation to the website is also Very important. Therefore, external connections must be strengthened and high-quality external connections sent as much as possible.
3. Frequently modify the website title
Webmasters know that the title of a website determines the traffic and conversions of our website, and a good title is the first step to a successful website. If the webmaster modifies the title when updating the website article, for some keyword rankings, the impact of modifying the title is a drop in ranking, and the ranking of the website may rise, but these are occasionally a phenomenon and cannot be so good for a long time. After many websites modify the title keyword, the website ranking will jump out of the traditional ranking range. The reason why changing the title affects rankings is that search engines re-understand the website after changing the title, and the previous website is naturally invalid. Therefore, the title of the general website is not easy to change.
4. There is very little original content on the website
Content is king, external is king, original content is king The importance of SEO optimization, website optimization requires high-quality content, and rankings rise. Nowadays, many webmasters like to repost a lot of content from their website, but this content is actually not good for website optimization. Search engines like original, not much content, and exquisite, so original content is very important.
5. Low user experience
We all know that user experience is very important in website optimization, but it is often overlooked. A stable website keyword ranking requires the support of user experience. If users don't have a good experience or access the content they want, they won't have a deep understanding of a website.
6. Dead links. Too many garbage links
Dead links are very annoying in website optimization. Dead links mainly appear in internal links. This is mainly a mistake that website administrators are prone to make when modifying. In order to save space for deleting the original website structure, a large number of pages must point to 404.