What is the difference between new media marketing and internet marketing?
The development of the Internet and the influence of the social environment have promoted the development of new media, and new media marketing has gradually become the main means and channel of major brand marketing, such as official accounts, Douyin, Toutiao, etc. New media marketing and internet marketing are similar but also have different marketing operations, so what is the difference between them?
1. Different forms and properties
Compared with the traditional media, newspapers, television, magazines and radio, the new media spreads faster, has higher coverage and higher service rates. In essence, new media softly penetrates into the business decisions of enterprises, consumers can identify specific concepts, viewpoints and analytical ideas through Internet channels, so as to achieve the purpose of marketing and promotion.
Network marketing is based on modern marketing theory and uses network, communication and digital technology to achieve marketing purposes. Internet marketing is an Internet marketing medium featuring Internet advertising and email marketing, BBS marketing, etc.
2. Different job content, abilities and skills
Compared with network marketing, new media marketing has more skills and difficulty. New media marketing work includes target fan portraits, data analysis, copywriting, event planning and fan maintenance. The corporate brand conducts IP, positioning in the early stage, finds the appropriate marketing method, changes the marketing method according to the target audience in the mid-term, provides after-sales service in the later stage, ensures the satisfaction and comfort of the customer experience, and adopts some marketing strategies to maintain the relationship between the purchase and potential customers, Clients split and expand target groups.
The daily work of network marketing includes website marketing, daily maintenance and updating of the website, collecting data from relevant industry players and competitors, and promoting business products. Network marketing is centered on products or brands, attracting customers through marketing methods, and making customers in a passive state. Network marketing is less maintained in the later stage and focuses on early marketing.
Three, different channels and means are different
Internet marketing channels take the website as the core, including search engine marketing, website optimization, email marketing, etc. Collect customer information, phone calls, WeChat, etc., and add WeChat to promote products by phone.
New media marketing is a relative concept, which uses digital technology, network technology, wireless network communication, computers, mobile phones and other terminals to provide information and entertainment, and to obtain traffic through services, drainage and traffic.