What are the consequences of choosing the wrong keywords for your website?
With the rapid development of the Internet, many companies pay more and more attention to the optimization of their corporate websites. However, formal enterprise SEO optimization is not only time-consuming, but also a boring and tedious work. In terms of SEO optimization, after the website is online, after a long period of optimization, the ranking and traffic have not improved. Always confused most webmaster friends. In fact, the optimization of a corporate website has a lot to do with the choice of keywords. So, what are the consequences of wrong website keyword selection? What aspects should you pay attention to when choosing keywords?
The choice of keywords is very important in the process of website optimization. If you choose the wrong keywords, it may lead to the following consequences:
If the selected keywords are completely wrong, then all search engine promotion work is equivalent to doing nothing, because the selected keywords are rarely used, and even if they get better rankings, keyword advertising will not bring traffic.
If you choose popular and inaccurate keywords, it will waste a lot of manpower, time and promotion costs, and even too much garbage will slow down the browsing speed of the website.
If you choose unpopular and inaccurate keywords, it is not difficult to determine, so the conversion rate is very low. Although it can bring a certain amount of traffic to the website, it cannot bring orders.
Therefore, for enterprises, more potential customers can find the enterprise through certain channels in a short period of time, which is reflected in whether the keywords selected by the enterprise just meet the specific search goals of users in search marketing. When searching for product or service information, users typically search for product and service names, industry names, and even business names. These search terms are what makes search marketing attractive. It can be said that keywords are the key to the success or failure of search marketing promotion.
When choosing keywords, it is often considered a very simple matter, but it is not. If you don’t pay attention to skills, you will often go astray, resulting in a disproportion between input and output. Enterprises should pay attention to the following three aspects when choosing keywords:
Choose keywords related to the content of your website. Even for someone with no knowledge of keyword selection skills, common sense can help avoid choosing irrelevant keywords when selling home appliances, such as "food." Likewise, if users are attracted to irrelevant keywords, they Nor will it play any role in the sale of the company's products/services.
Select specific keywords. The wider the keyword coverage, the better, because the broader the meaning of the keyword, the more type of information is required. Some users may use this keyword to search for related products, but it is more likely that other needs will not necessarily lead to consumer behavior. Especially prominent in keyword competition rankings. Because businesses have to pay per click for users, of course, they just want to pay for users who can convert into business customers. However, broad keywords can have the opposite result.
Focus on keyword ROI. People who know very little about search marketing may not realize that even asking for one category of keywords has a different return on investment. In addition to the specific basic standards, it also depends on our scientific adjustment and summary in practice. Sometimes data is more convincing than any concept or theory, especially in business.