How to effectively carry out network marketing for small household appliance enterprises?

Nov 9, 2022
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In recent years, major enterprises are facing an unprecedented crisis of survival. On the one hand, due to the rapid development of China's economy in the past decade, the number of enterprises has increased dramatically. Once the social economy suffers setbacks, the industry is relatively overcapacity, and corporate competition intensifies. On the other hand, with the development of society, various costs are rising, resulting in a sharp shrinking of corporate profits. In addition, under the epidemic situation, it is difficult for enterprises to sell offline products. Therefore, if enterprises want to change the status quo, they can only open up the Internet network market through network marketing. So, how can small home appliance companies effectively carry out network marketing?

1. Enterprises carry out effective online marketing process

  1. Set goals and make plans. Enterprises must first define their own marketing goals and strategic plans according to their own actual situation and industry characteristics, and choose appropriate network marketing methods;

  2. Build a team and train people. The network marketing work of an enterprise is a complex system project involving many departments and positions. This requires enterprises to establish a strong network marketing management team before implementing network marketing;

  3. Integrate resources. Determine the plan. After clarifying the corporate goals, it is necessary to integrate various internal and external resources to achieve the goals, including network promotion methods, advertising strategies for cooperation with third-party websites, and other specific content;

  4. Execution plan. Control process. With a good planning and implementation plan, it is necessary to strictly implement the established work process (including the timetable). Only in this way can the achievement of the ultimate goal be guaranteed.

Second, the current way of enterprises to carry out network marketing

  1. Search Engine Marketing

That is to say, through free or paid methods (for example: soft article promotion (. search engine optimization. bidding promotion. information flow, etc.) Compared with, search engine marketing is more accurate, has higher conversion rate, and is one of the most commonly used Internet marketing methods.

  1. Short video marketing

At present, with the rapid development of new media, short video is a trend, and it has gradually become the main way of entertainment for the public in daily life, and more and more companies have begun to deploy. The key to doing a good job in short video marketing is to seize a "social topic" that can detonate the user base, make reasonable use of the platform's recommendation mechanism, and then output the content of emotional stories.

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