Why do independent sites do SEO? How to do?
SEO is search engine optimization. Many cross-border e-commerce sellers should be familiar with it. The so-called SEO is also the ranking of search software. The higher the search engine website ranking, the higher the exposure rate, and the higher the customer conversion rate. So, let’s introduce the benefits of SEO for independent website sellers.
1. Why do independent websites do SEO?
SEO can increase the exposure of the website. If the seller succeeds in SEO, there is no need to invest too much advertising costs in the later stage, because the background of the search engine will monopolize the seller's website by default, which is the first choice of customers, and the search engine also needs Find what users want. If you can't find what users want to search twice, users may choose other engines as their mainstream engine, so it is very necessary to do SEO well, but doing SEO it takes a long time, the cycle may be in 2-3 months or so, because the ranking is also slowly rising. If an independent website seller wants to speed up and make their website rank better, they can use GoogleAds directly for help.
2. What are the benefits of doing SEO on an independent website?
When users search for the products of the seller's independent website in the search engine, many users have the idea of purchasing, so many users have the idea of purchasing. The SEO conversion rate is much higher than social software advertising, because when many social software advertises to users, the user group will only have the idea of buying after being marketed, so it will get a good ranking in search engines and the conversion rate of independent sites D.
3. How to optimize independent website SEO?
- Optimize the theme of the independent station
Independent website sellers need to optimize the theme, determine the optimized keywords, determine the theme and re-edit the content. Site content shouldn't be copied and pasted, so it's hard to rank your site, and search engines will consider it a spammy site.
- Optimize independent website keywords
To optimize keywords, the first step must be to mine keywords, first of all to determine which keywords are in the industry. You can list all ranking keywords according to the actual situation of search engines, check the ranking of these keywords, and make two improvements , such as adding internal and external chain preferences, adjusting the relevance of page titles and content, and further improving the organic ranking of website keywords.
- Optimize the independent site map
Sellers can optimize pictures from two aspects. One is picture ALT tags, which can help search engines better understand the content of pictures and help search engines classify pictures. When searchers use it, when Google searches for images, ALT tags can be placed in the image column of a web page to gain traffic to the site. The second is the size of the picture. The picture is too large and the website access speed is slow. It is recommended that the independent site map is less than 60k, the large image is less than 200k, and the small image in the fast fashion field can be increased to 800k.
- Optimize the comment page
Keeping the page update of the comment module can improve the richness and ranking of the website. From the user's point of view, the comment module can give feedback, and the comment module can improve the user's trust in the product and the product conversion rate.