How to optimize the content of a business website?
Although the influence of WeChat on the company has gradually increased in recent years, many companies have paid more and more attention to the construction of WeChat official accounts and corporate website construction, and their motivation is much lower than many years ago. Although WeChat official accounts have good communication effects, they can also produce certain services. However, the WeChat official account is more concerned with the application of customers' time-distributed time, and corporate website production is relatively announced, which generally has higher technical and professional help for brand image and users. Therefore, in 2016, corporate websites will pay attention again, which means that it must be improved Corporate SEO.
SEO In recent years, optimization technology has achieved a huge development trend, and the key to optimization technology is still keeping pace with the times. Traditional internal chain promotion methods are difficult to produce practical results. This part realizes the return of the king. Below, we will take you to analyze the upgrade direction of corporate website content, and provide certain professional guidance for the development of corporate search engine optimization.
1. After the enterprise website is completed, it will pay more attention to the in-depth shaping of specific content
SEO, in an optimized environment, further presents the necessity of specific content, which not only requires high imagination, but also high-quality specific content related to the platform. At the same time, this part can better help you get more help. Therefore, one of the cores of corporate website optimization is to work deeply, thoroughly solve the simple display mode of corporate website, interact with users, let consumers participate, jointly create high-quality specific content, improve corporate website visibility and video quality, and improve website ranking.
2. On the platform, we must attach great importance to the application of text and text
Therefore, the official websites of many enterprises will sell or market the corresponding products, and the traditional specific content will be displayed in the form of pictures and parameters, which will make many customers see the clouds and fog, and do not know why. We should overcome this single specific content display method and apply a Taobao-like product display method. According to the customer's personal self-report and corresponding operation behavior, the application and related functions of the product can be better displayed to the user, which can effectively improve the readability of the page, and then improve the content quality.
3. Actively apply short video content.
At this stage, China's server bandwidth infrastructure construction has made great progress. Some short video content can be published on the company's website construction website. When customers open the short video content, they will not feel more stuck or slower. Although Baidu search cannot directly capture the content of this short video, the importance of video is self-evident, and companies can be introduced through video. Obviously, introducing a product is more real than text and can better engage consumers. In addition, Baidu Video will actively capture video. Just by installing platform-related keywords in the relevant features of the video file format, you can flexibly use video to capture long-tail keyword platform traffic, and then increase website exposure.
4. Interactive content
WeChat official accounts and other social platforms foster good habits of user interaction, and a key reason for the decline in website popularity is the lack of focus on interactive communication. Especially for corporate official websites, most of the interactive communication methods are message boards or online customer service QQ or other websites, but when customers click on online customer service, there is usually no reply, which will take away the interaction expectations between customers. In this regard, the official website of the enterprise must introduce an interactive mechanism and leave a message under the relevant knowledge. At the same time, the relevant person in charge should interact with the evaluation to attract everyone.
Simply put, the optimization of the website content of the company's official website will become more critical, which is also the cornerstone stage of the success of the company's official website. Therefore, for the official website of the enterprise, it is necessary to strengthen the further learning and training of the content construction, so that the official website of the enterprise can obtain more customers, and then generate the corresponding brand performance and expected goals.