We media operation novice gospel, Douyin KOC matrix promotion dry goods collection

As a novice in self-media, do you often see or hear Douyin KOC, multi-account matrix operations, etc., I don't know. What exactly is a matrix? In fact, the so-called matrix means multi-account operation, or multi-channel operation. Bole Network Media has compiled a number of Douyin KOC matrix dry goods that must be understood by self-media, and shared with you.

The matrix is ​​divided into horizontal and vertical.

1. Horizontal matrix is ​​multi-platform operation, such as publishing the same content on Douyin, Toutiao, Zhihu, Xiaohongshu, and Station B at the same time to achieve multi-platform display.

2. Vertical matrix is ​​to operate multiple accounts on the same platform.

Should a newcomer choose a horizontal matrix or a vertical matrix?

Horizontal matrix marketing is to establish accounts on multiple platforms, create content and publish it. It is necessary to be familiar with the rules of multiple platforms, and to promote the investment of funds and human resources on multiple platforms at the same time. If you have sufficient funds, of course, it is better to have multiple platforms. After all, one more platform has more traffic entrances. With limited funds and insufficient manpower, you can choose to operate with multiple accounts on a single platform.

On the one hand, a single platform can save costs. On the other hand, a platform has a higher degree of focus, better research on rules, and more effective operations.

What is Douyin KOC Matrix Promotion?

Establish connections between accounts, through horizontal Douyin operation planning, open up fans, and enhance commercial value. The account matrix is ​​a high-end gameplay in Douyin KOC operation. It is to establish a connection between accounts and accounts. Through horizontal Douyin operation planning, Douyin matrix is ​​mainly divided into four common gameplays: family, team, MCN, and individual.

The introduction about Douyin KOC matrix promotion is here. If you want to know more about operation, please send a private message or pay attention to Bole Network Media!