This article will show you how to do integrated marketing?
As the name suggests, integrated marketing is the integration of independent marketing into a whole, a strategic review of the entire marketing system. Therefore, in today's competitive market, integrated marketing is more necessary. Its advantage is that the characteristics of brands and enterprises can be transmitted to everyone as information content, which is beneficial to influence customers' shopping behavior. To do well in integrated marketing, it is necessary to understand the communication concept of integrated marketing and how to communicate integrated marketing.
1. What is the communication concept of integrated marketing?
- Consistent with the core value of the brand
The ultimate goal of all comprehensive marketing activities is to promote and plan brands at low cost in a short period of time, and quickly enhance the corporate brand image. At the same time, public relations activities have also greatly enhanced the core value of the corporate brand.
- Meeting social needs
Information in today's society is very explosive, and many people are obviously unable to understand and connect if only passively accepting users. Therefore, modern media such as WeChat and Weibo need to deepen their understanding of most users or potential customers.
Second, how to integrate marketing communications?
- Find potential customers
In the marketing process, marketers need to find customers with similar needs or potential customers based on the characteristics of existing products. Use information channels to communicate and improve marketing effectiveness. Realize personal behavior, determine future marketing groups, further improve customer behavior information, and lay a solid foundation for future accurate marketing.
- Find Existing Customer Value
Due to the imbalance of spending power and profit of each customer, the value of households and potential customers, and the imbalance of spending power and profit of each customer. It is necessary to release corresponding information according to its characteristics, match the conversion rate, greatly improve it, and provide customers with the required products and services.
- Analysis and Planning
Integrated marketing should analyze the current market changes in advance, and formulate future plans according to the characteristics of existing customers and the law of market changes. Only by doing well in every link can an enterprise be in an invincible position. In this process, it is also necessary to take appropriate reward and punishment measures to improve the enthusiasm of marketers and the ability of marketing and promotion. In a word, integrated marketing plays an active role in the development of enterprises, and it is necessary to attach great importance to strategic planning.