Is Brand Integrated Marketing Still Important for Businesses?

The emergence of each marketing channel will inevitably lead to small waves in the entire industry. At present, platforms such as Baidu, WeChat, Douyin, and Xiaohongshu are all marketing that major companies pay attention to. "bread". Integrated marketing can organically combine different marketing channels and means to form a whole and form a synergistic effect. This comprehensive mindset is meeting the needs of current corporate marketing. Therefore, integrated marketing has become a major tool of network marketing.

The core content of integrated marketing is user-oriented and combined with the overall strategy of the enterprise. It is difficult for many large companies to achieve and achieve these two points. In large companies, the "user center" often evolves into a "boss center"; branding is optional; marketing and business strategy are disconnected, and no company is willing to take this path.

After learning about integrated marketing, do companies still need to do integrated marketing? The answer is: not only do it, but do it for a long time. Brand integrated marketing can not only increase the influence of the brand, but also increase the confidence of users in the brand, allowing users to subconsciously choose your brand and master the thoughts that occupy the user. Comprehensive marketing mastering the following points can make your brand more advantageous!

1. Any marketing method must be integrated into the search idea

Advancing marketing, forum marketing, social platforms, video marketing, social media marketing, online public relations and other marketing methods should be integrated into the concept of search marketing, because users’ search behaviors are included in any marketing methods and channels.

2. Social media marketing should incorporate public relations thinking

Social media can interact with users and spread information quickly. At this point, you should always pay attention to the user's reaction. Many corporate crises erupt from here. Once users are found to have adverse reactions, they should be guided and dealt with in a timely manner to eliminate hidden dangers.

Marketing needs to consider the needs of more target users, and integrated marketing should be closely related to the consumers themselves, which requires a comprehensive understanding of consumers and consideration of how to communicate with consumers.

The combination of news marketing and social media

When a major event occurs, it can first be promoted in the form of official news reports, and then spread in social media marketing on the grounds of news, and social media comments can be used as a source of content for news marketing. Buckle, grab the user.