How to optimize website content for SEO?
SEO optimization of a website mainly refers to adjusting the internal and external aspects of the website, thereby improving the natural ranking of the website for keywords in search engines. This is a complex, long-term and multi-dimensional work, and in the Internet age, content is king. Today, I will answer the question of how to perform content SEO optimization. Content optimization is mainly carried out from the following four aspects:
1. Title
The title is the first line of title of every search result that appears on the results page during the search process, so how should the title be optimized? Two aspects can be considered:
Include keywords: The title should contain the core keywords of the page (the most important keywords) or related keywords.
Include attention-grabbing Powerwords: for example, the five most effective development software, top 10. website building considerations, etc. People are usually sensitive to numbers, so when they see an article listed, they click on it curiously; besides, it is the most important xx, best, top... etc. This kind of "compared to others, I'm the best" is powerfully persuasive and intriguing.
2. Keyword Optimization
In addition to the core keywords mentioned in the title, you should also lay out your keywords reasonably in the article. Because in the early days, while we were doing SEO, we often blindly stacked the same keywords in the articles, which resulted in reduced readability of many articles (not smooth reading), and later, Google slowly updated its algorithm. Randomly stacking keywords SEO is now best to use keywords naturally, but also to replace core keywords with synonyms.
3. Internal links
Internal link optimization means that your article should be linked to other related articles or homepages on your website, forming a relationship of mutual links and mutual drainage. It is better not to exist in the website "island pages", that is, pages without links, so the acquisition of traffic will be very closed and very disadvantageous. Therefore, you can try to optimize linked websites such as tweets to tweets, tweets to video numbers, and video numbers to official accounts to make website content more integrated. Also, internal linking is an effective way to keep visitors on your website for a long time. The longer someone stays on your website, the more SEO points you can get.
4. External Links
The information of the website is inevitably incomplete and cannot meet the needs of all users, so the external links play a corresponding demand transmission and recommendation role at this time. Links to pages that can solve the problem of demand, as a supplementary description of the information, can make the website more user-friendly, the experience is higher, and the number of users will naturally increase.
In fact, doing SEO is a long-term and continuous process of trying to optimize. To reach the top three, at least five steps are required:
Select the right keywords → create content → SEO optimization of content → share content to obtain initial traffic → later adjustment and optimization.