What are the factors that affect the relevance of a website's keywords?

In website SEO optimization, website keyword relevance plays a very important role in SEO optimization. Website keyword relevance helps to build website content, increase topic relevance, and help website ranking. Next, let’s talk about the factors that affect your website’s keyword relevance.

The degree of common use of keywords

The search engine does not deal with keyword search rankings, but stops weighting according to the degree of common use. The stronger a word predicts the topic, the greater the weight, and vice versa, the smaller the weight. Common words are the ultimate stop words, such as: we, is, etc. The analysis is stopped in the search library, which has no effect on the meaning of the page. After noise processing, no weight is given.

2. Word frequency density

It is generally believed that the higher the frequency of keyword searches on a webpage, the higher the relevance of the search word to the page. However, with the continuous development of search engine technology, the importance of word frequency density in relevance calculation is becoming lower and lower.

3. The position and method of keywords

When the page is preprocessed by the index library, the position of these keywords is first analyzed. The format and position of the keywords in the page will affect the weights associated with the search terms entered by the user, such as titles, tags, and boldface thickening. H1, etc., clarify that keywords are highly relevant to the page.

Fourth, the matching principle

The keywords are presented in a natural and complete matching manner, which is related to the search term. For example, if you search for deep groove ball bearings, continue to present the complete deep groove ball bearings on the page, and the ranking will be higher. For this, you can Baidu, generally on the Baidu homepage on exact match keywords.

Five, link analysis and page weight

In addition to the factors of the page itself, the links and weights between pages also affect the relevance of keywords, which can be well reflected by anchor text. The more inbound links a page has with search words as anchor text, the more relevant powerful.