What is the difference between traditional marketing and online marketing?

Whether it is a large enterprise or a small enterprise, marketing and promotion are essential for development. At present, due to the popularization of the Internet, most enterprises' marketing and promotion are mainly online, and there are only a handful of companies that still insist on using traditional marketing and promotion. So what's the difference between traditional marketing and online marketing?

1. Different Marketing Environments

Both traditional marketing and network marketing are based on industrial economy, but in addition to industrial economy, network marketing also has network economy. Based on network technology and modern communication technology, network marketing realizes the informatization of enterprise marketing activities through the Internet and enterprise internal network. Automation and globalization It eliminates the time and space constraints in traditional marketing.

2. Different target markets

The target market of traditional marketing is mostly for specific consumer groups, while network marketing is more of a personalized demander. Enterprises collect a large amount of information through the Internet, understand the different needs of different consumers, find business opportunities from each consumer, formulate corresponding marketing strategies for each consumer, and provide them with personalized products or services.

Three different marketing strategies

In traditional marketing, there is a 4P theory, the combination of "product, price, channel, promotion" pays attention to 4C in modern marketing management, namely "customer, cost, convenience, communication". The traditional marketing strategy focuses more on the 4Ps and emphasizes the maximization of corporate profits, rather than whether customers are best satisfied and whether their products meet customer needs. Internet marketing pays more attention to 4Cs, and the work of each link is also carried out around 4Cs, emphasizing customer-centricity, providing customers with high quality by meeting customer needs. Corporate profits.

4. Different Communication Channels

Whether it is a traditional marketing strategy or an online marketing strategy, if an enterprise wants to realize the entire marketing process, it must fully consider the needs and wishes of consumers from the product design stage, so as to gradually optimize the product. But in the traditional marketing model, it is often difficult to do this. Because there is a lack of appropriate communication channels between consumers and businesses, or the cost of communication is too high. In the network marketing mode, users can easily realize, users can publish their evaluations and expectations of enterprise products on the Internet according to their own needs, enterprises can easily accept users' needs, carefully analyze and improve product design, and produce to meet users' needs. Demand products, develop exclusive marketing plans to promote.