What are the costs of SEO optimization and promotion for enterprises?

In the Internet era, only by making full use of Internet promotion can better publicity effects be achieved. More users can learn about the company through different channels, thereby gaining more traffic and benefits. Among many Internet promotion methods, website SEO promotion is one of the promotion methods that many companies must choose. As long as the website can be optimized to the homepage of the search engine, the website can be promoted effectively.

1. Domain Name

When calculating the cost of SEO promotion, you first need to start with the domain name. Different domain names have different prices. Under normal circumstances, the price of a general new domain name is relatively cheap, about 100 yuan per year. The price of some high-quality old domain names will be better, because the old domain name itself has weight and external links, which is very helpful for SEO promotion.

Second, the server

It is also necessary to calculate the price of the server. In the SEO promotion cost, there are many kinds of servers, and the prices of different types are also different. The price of sharing a server with other websites is much lower, but it is not conducive to SEO promotion. The price of a dedicated server will be higher, but it can ensure the security and stability of the website, which is beneficial to SEO promotion.

3. Website production

If you want to do a good job in SEO promotion, you must first establish SEO that meets the requirements. Therefore, when calculating the promotion cost of website SEO, you also need to include the cost of website construction. There are two ways to build a website, one is a custom website and the other is a template website. Under normal circumstances, the cost of customizing a website will be higher, because a custom website needs to build a website according to the needs of the customer, which is not only time-consuming but also labor-intensive, so the price will be much higher. The template website only needs to be built on the basis of the template website, so the price will be much lower.

4. Keywords

Doing website SEO promotion is actually optimizing the ranking of keywords on the website, so when calculating the cost of SEO promotion, you need to add keywords to the cost.

1. Competitiveness

Different keywords have different levels of competition. Under normal circumstances, highly competitive keywords will be more difficult to optimize, and the price will naturally be much higher. Conversely, keywords with low competitiveness are less difficult to optimize, so the price will be lower.

2. Search volume

When calculating the cost of SEO promotion, keyword search volume is also one of the judging factors. The more keyword searches, the more popular the keyword is, so it will cost more to optimize for that keyword, otherwise the price will be lower.

3. Quantity

A factor that affects the cost of SEO promotion for the number of keywords. Anyone who does keyword ranking optimization knows that the cost of one keyword is definitely different from a dozen keywords. The more keyword optimization, the higher the cost.

4. Ranking position

When calculating the cost of SEO promotion, we also need to know that the key to the search engine is optimized to the search engine. Different ranking positions have different optimization prices. The higher the keyword ranking, the higher the price.

5. External chain

When optimizing the keyword ranking of a website, there must be the help of external links, so when calculating the cost of SEO promotion, it is also necessary to increase the cost of external links. SEO is included in the promotion cost.

1. Quantity

In order to ensure that website SEO achieves the desired promotion effect, when doing external links, it is necessary to ensure the number of external links. Under normal circumstances, the more the number of external links, the higher the SEO promotion cost.

2. Quality

The quality of external links directly affects the weight and ranking of a website. Therefore, when making backlinks for your website, you must focus on high-quality backlinks, so as to better help website SEO promotion, the cost will be higher.