Are Taobao stores changing categories or opening new stores? Hubei won the championship and told you

Hubei won the championship and found that some people want to switch to other stores after opening a store on Taobao for a long time, but I don’t know whether it is better to change the category of the old store directly on the e-commerce platform or to open a new store from scratch. This kind of choice is really difficult. Change the category of Taobao stores or open new stores? How does it work?

It is more convenient to change the category than to open a new store, because it can save a lot of time. You still need the ID cards and bank cards of your family and friends when you open a store. Besides, changing the category is more important and simpler than you think. After learning this skill, you There is one more skill, but if you want to open a store directly, it depends on the individual.

How to change the category of Taobao store

1. Positioning, there are many operators in each category on Taobao, you should read more and analyze more. It is necessary to try to avoid the market where the big bosses gather to avoid the fiercely competitive market and look for market gaps. Find a market where you can feel an advantage, and focus your category on a certain point.

2. Find good Taobao sources and partners. Good products are the most powerful marketing. It's worth the effort to find a good one. When you find good products, you need to determine the channels and suppliers to get the goods. Stable, convenient and relatively independent sources of goods are the basic guarantee for opening a good store.

3. Communication between customer service and customers. Most of all transactions are generated after the customer communicates with the customer service and is guided by the customer service staff. When dealing with customers, no matter the size of the transaction or whether it is successful or not, we should face them with a positive attitude, and face customers with timely, enthusiastic and thoughtful service.

4. Choice of delivery and delivery logistics companies. Now there are many logistics and express companies, and there are many choices. First of all, we must consider the scope of delivery. After all, it is for the whole country to sell goods. The larger the delivery scope, the better, and the second is the delivery speed and Service, timely delivery for customers.

5. Paid analysis, mainly through trains and drill exhibitions. You can select hot-selling items, analyze its click-through rate, average click cost, display ranking, conversion rate, turnover, input-output ratio, etc.

Judging from the analysis of Hubei's championship e-commerce business, no matter which method is used, it has its own advantages and disadvantages, so it is up to you how to choose. Here is an objective analysis of the advantages and disadvantages of the two situations. Help everyone to refer to the choice, if you really don't know how to choose, you can ask an experienced businessman.