What are the principles to follow when choosing SEO keywords?
Choosing the right keywords for a website is one of the most SEO skills. Only by choosing the right keywords can the website SEO optimization go in the right direction. Determining what keywords determine important next steps such as website content planning, link structure, and external link building. So, how to choose SEO keywords correctly, what principles should be followed?
1. Content related
The target keywords must be related to the content of the website. In the early stage of SEO, keywords that are not actually relevant to the website will also bring traffic. With the iterative update of search engines, this method is no longer applicable. Now it seems that the website not only needs traffic, but also needs effective traffic, which can bring order traffic. Bringing visitors with deceptive keywords but failing to complete conversions is meaningless, but a burden that consumes bandwidth.
2. More searches and less competition
The best keywords are those with the most searches. Which words have the least competition, which can guarantee which words have the least competition, the lowest SEO cost, and the largest traffic. However, most of the searches have a large number of times and the degree of competition is relatively large, so make full use of keyword tools such as Baidu Keyword Planner, Love Station Toolkit, Webmaster Tools, 5118 Tools, etc.
Third, the main keyword should not be too broad
Keywords are broad, competition is too high, costs are too high, search term intent is unclear, and conversion rates are reduced. As a wedding company, I want to use "wedding" as the target keyword and become a financial company. Of course, I also want to use "finance" as the target keyword. It is not easy to do, but I can't get the corresponding traffic and conversion, and the result is more than the loss.
Fourth, the main keyword should not be too special
The choice of main keywords cannot go to the other extreme. Words that are too special and too long will greatly reduce the number of searches, and even no one searches, so they cannot be used as the main keywords of the website. If the word "SEO" is too broad, there are too many choices, so choose the main keywords of the website, not too long, too wide, not too short, too special, you need to find a balance point.
5. Commercial value
Different keywords have different commercial value, and even the same length can lead to different conversion rates. For example, users who search for "SEO principles" may just want to learn knowledge and have low commercial value; while searching for "SEO quotation" users have obvious purchase intentions and high commercial value.
6. Summary
When doing keyword research, SEO can query a large number of search words through keyword analysis tools, and can judge the possibility of purchasing different words through common sense, and the purchase intention is strong. Keywords with high commercial value should be the first consideration for SEO, whether it is content or internal chain arrangement, we must pay attention.