SEO optimization steps and optimization process
Some people who only know SEO friends will have a question, how to operate and optimize SEO, and what are the optimization processes. So today, let me tell you, what is the optimization process of SEO? SEO optimization is divided into five steps, namely five SEO optimization processes: determining keywords, website construction, on-site and off-site optimization, data analysis and traffic conversion.
1. Determine the keywords
Keywords are the most important part of the core SEO optimization of optimizing a website, so what is the point of identifying keywords?
A keyword usually refers to the search term entered by a user when querying information through a search engine, which is also a link, and a user discovers our website because our website is presented through keyword matching in the search results.
Determining keywords can give our website a good positioning, for example, what are the people on my website and what type of website does it belong to. It allows us to better understand the situation of this industry, we can understand our upcoming industry through keyword search, and grasp the latest development of this industry, which is very beneficial to our work.
Studying and determining keywords can ensure that keywords are searched, understand the competitiveness of keywords, reduce the difficulty of our optimization, and find effective traffic.
2. Website construction
First of all, you have to have a domain name, but also buy a space, that is, usually called a server. With the domain name and space, we need to upload our website content or programs. So, where does the content of this website come from? Those who can write code can build their own website, those who can't code can use open source website templates, such as: common dedecms (also called dream weaving cms) imperial cms waiting When choosing a website template, you can base on the type of positioning of the website to make a selection. For example, a blog site should mainly display articles, and a shopping mall site should choose its own shopping cart to facilitate site management. After choosing your own website template, you start modifying the website and doing basic optimization of the website.
3. Internal and external optimization
- What is on-site optimization?
Site optimization is to optimize and improve website structure, content and code so that the website can better meet the hobbies of search engines, including website title, description, keyword settings and writing, url level optimization, breadcrumb navigation settings, article publishing, and code simplification Optimization, keyword placement, 301, 404, etc.
- What is off-site optimization?
On the basis of improving the website, we share and recommend the website to other websites in various forms and methods, which is what we call external links. There are anchor text links, text links and plain text links.
4. Data Analysis
Data analysis needs to check the traffic, inclusion, ranking, click-through rate, the number of external links and website data. The optimization result is determined according to the changes in the data, and the direction and content of the optimization will be determined through data analysis.
Five, traffic conversion
Transformation is the ultimate goal of optimizing a website, and it is also the most difficult area to break through. Conversion metrics include subscriptions, purchases, consultations, registrations, downloads, and more. How to improve conversion requires us to continuously improve our SEO optimization internal skills.
Summary: The SEO optimization process is roughly divided into five processes: determining keywords, website construction, on-site and off-site optimization, data analysis, and traffic conversion. Every process is an important part of what SEO wants to do well. SEO is constantly making breakthroughs in every process, one process.