How to carry out online marketing promotion in offline women's clothing stores?

At present, the development of the Internet is an inevitable trend in major industries. If women's clothing stores want to produce and develop in the current environment, they must conform to the trend of the times, follow the pace of the times, promote and open the online market through Internet marketing, and intercept and transform some of the huge Internet traffic. Valuable traffic, thereby expanding the customer base of the brick-and-mortar store and increasing the sales of women's clothing products. So, now, how should offline women's clothing stores carry out online marketing promotion?

1. Market positioning

Before carrying out online marketing promotion, it is necessary to position the women's clothing store in the market, identify consumer groups, sort out some characteristics of these groups, what are the needs of customers, and how to meet these needs. If the target group of customers is local, women's clothing stores can use long-tail keywords in the local industry when conducting online marketing promotion, with accurate traffic and high conversion rate.

The unique selling point

As the saying goes, if there is no one, I have it, but if I have it, I will be better. The online promotion of brick-and-mortar stores needs to combine its own product characteristics to find out what its biggest selling point is, compared with its peers, why customers choose you instead of competitors, and what can you provide Service benefits, which competitors can't do or don't provide, also need to be very attractive to customers. List several advantageous selling points to attract consumers. The next step is to publish and disseminate through a series of unique selling points of soft texts, and you can also publish product advertisements through local WeChat public accounts to create product highlights and let more potential customers know about women's clothing in physical stores, as long as the highlights of physical stores attractive enough.

Third, the layout of the Internet

If women's clothing stores want to attract customers through the Internet, they must make efforts to allow their customer groups to find their own brand or product information on the Internet. Share several network promotion methods, let potential customers know the specific information of women's clothing store, and promote cooperation.

1. SEO

Nowadays, when most people need to search for information, most people like to use search engines to search for relevant keywords to find the information they need. Then, if brick-and-mortar stores want their information to be seen by those in need, they can passively drain them by optimizing their search engine rankings.

2. WeChat public account

If the corporate network marketing standard website, then the physical store standard is the WeChat public account. The public account plays a very important role in attracting traffic to the physical store, and can also manage customers well. There are many ways to expand the public account, such as: Moments Advertising, WeChat applet, interactive game marketing, etc.

3. Advertising promotion in the circle of friends

WeChat advertising can accurately locate age, gender and recent shopping consumption, so the exposure rate and conversion rate of copywriting will be particularly high, especially when doing activities, it can not only increase popularity, but also attract customers to the store to spend.