What is the difference between internet marketing and marketing?

Generally speaking, network marketing is a branch of marketing, the application of marketing theory on the Internet and e-commerce platforms, and the improvement and development of marketing theory. It can be seen from this that the biggest difference is that Internet marketing is a marketing activity carried out on the Internet using the Internet, while marketing is a marketing activity carried out in the real market.

The difference between network marketing and traditional marketing is that network marketing is an Internet-based marketing activity. The difference between it and traditional marketing is mainly reflected in the following aspects.

1. Different Marketing Environments

Marketing is based on the industrial economy. In addition to the industrial economy, there are also network economy, network technology and modern communication technology. Network marketing is based on network communication technology, and realizes the informatization, automation and management of enterprise marketing activities through the Internet and the internal network of enterprises. Globalization eliminates the time and space constraints in traditional marketing.

2. Different target markets

In traditional marketing activities, the choice of target market is mainly aimed at specific consumer groups, and the target market of network marketing is more personalized demanders. Enterprises collect a lot of information through the Internet, understand the different needs of different consumers, find business opportunities from each consumer, formulate corresponding marketing strategies for each consumer, and provide them with personalized products or services.

Three different marketing strategies

Internet marketing is to carry out marketing activities in a virtual environment. Customers can only understand product information through the Internet, but cannot intuitively feel and try. Therefore, in terms of marketing strategies, enterprises must also design products and product displays according to the requirements of the virtual environment, and formulate corresponding marketing strategies. Network marketing and marketing will eventually move towards the trend of integration, which also caters to the slogan of "consumer is king". The combination of virtual online products and real products increases user experience and enables users to feel the company's products and services more deeply, Thereby increasing the user's trust in the enterprise, making the user's trust and dependence on the enterprise website, and directly improving the effect of network marketing.