Do keyword tags still affect SEO rankings?

The keyword tag is the Head part of the HTML code that seems to be related to SEO, but actually has no effect on the SEO tag. The original purpose of the keyword tag is to point out topic keywords on the page. Before the search engine algorithm was perfect, it was abused by webmasters, so many websites did not actually set keyword tags. The reason the keyword tag is right has no direct impact on SEO, because webmasters used to pile up a lot of duplicate keywords in this tag, and even add irrelevant popular keywords to gain significant traffic means. Now, mainstream search engines don't take into account the content of keyword tags in their ranking algorithms, why is this happening?

1. Factors in Repeatedly Stacking Keywords

With the iterative update of search engines, the SEO algorithm is also more perfect. The once proud keyword stacking has become a cheating method, which directly affects the user's reading experience and the beauty of the article. The repeated stacking of keywords results in unsmooth text sentences, which greatly reduces the quality and readability of the article.

2. Abusing popular keywords that have nothing to do with the main body of the website

As we all know, the selection of keywords and the writing of text should be related to the theme of the website. If the theme of the website is not strongly related to the content, the content is too much, and it is not vertical enough from a professional point of view to attract and retain users.

The misuse of popular keywords by webmasters that are not related to the site's topic will only increase the click-through rate and general traffic of the site. The bounce rate of such a website is almost 100%. Perhaps getting traffic was the site's first goal at the time. If there is traffic, there will be ads, and then it will come true.

Search users enter the website through the search engine, and then return, they cannot find the content they want, and the current problem is still not solved. Once such a website is flooded, users will lose their trust and value to the search engine, and the consequences of the website are hard to imagine.