What are the benefits of optimizing website structure from an SEO perspective?
Website optimization is divided into two parts, one part is the optimization of the website structure, the other part is the optimization of the keywords on the page, the layout of the website homepage plays a crucial role in the website optimization. Only with a good website structure and layout can we attract spiders to crawl better, thereby promoting the development of the website. So, what are the benefits of SEO optimized website structure?
1. Improve user experience
The website structure optimizes user experience, considers multi-dimensional user needs, improves multi-type user experience, and enables search engines to better include websites, thereby improving website rankings.
2. Increase the rate of admission
To optimize the website structure, it is recommended to form a tree structure to ensure that each page can be reached through at least one text link, so that the spider can crawl smoothly. A high-quality website structure can significantly increase the inclusion rate under the condition that the content originality and update frequency are guaranteed.
3. Reasonable weight distribution
Actively carry out the construction of external links, the quality of external links is higher than the number of external links, find high-weight platforms to obtain external links, and increase the weight of the whole site. Exchange friendly links with the inner pages of high-authority websites, check the friendly links at any time after the exchange, and delete the problematic ones directly. The other search value of the website is not great. The unimportant page URL is added with the nofollow tag to avoid the waste of website weight. The high-quality website structure can make the overall weight of the website reasonably distributed on each inner page.
4. Promote unlisted pages to be included
The anchor text is used for internal links. The anchor text appears with keywords, which helps to improve the keyword ranking. The website homepage has the highest weight ratio. Through the article page, it guides spiders to crawl other pages and improve other pages that are not included.
In order to get better ranking and traffic, the website needs to increase the backlinks. In order to improve the quality, a high-quality website structure needs to be established. From the user's point of view, users can easily obtain information when browsing a website, not only to make the user interested in the website, but also to make it easier for search engine spiders to capture.