How to do a site-wide optimization of a website?
When you are doing optimization, you may have heard of site-wide optimization. As the name suggests, site-wide optimization is to perform various optimization operations on the entire website to improve the site qualitatively. At present, many optimization teams in the market undertake the whole site optimization business, but compared with the enterprise sites that only do a few words, the whole site optimization cost is relatively high, so how to do the whole site optimization of a website?
1. The significance of site optimization
Through the optimization of the entire website, every detail of the website can reach the optimization standard, so that the website contains various long-tail keywords without fear, highly summarizes various words, and concentrates accurate search traffic, which is conducive to finding effective customers. group.
2. Whole site optimization including highlights
The whole site optimization includes many highlights, including: website theme positioning, website core word positioning, website business vocabulary mining, website long-tail keyword mining, website code optimization, website structure optimization, website url optimization, website content quality optimization, cms optimization management System, internal chain optimization, website navigation optimization, breadcrumb optimization, external chain layout, robots writing, spider log analysis, friendship link optimization, etc. After these series of optimizations, the website can be qualitatively improved, which has a great impact on the later ranking. s help.
Third, the whole site optimization needs attention
For a new site, when optimizing the entire site, be careful not to arbitrarily change the site structure, url, tdk, etc. The new site should pay more attention to the construction of internal and external links, the laying of website content, the quality of content and the improvement of website experience, Some unreasonable website tdk will wait for subsequent indexing to stabilize before making adjustments. If you change it randomly in the early stage, it is easy to extend the sandbox period of the website, resulting in a delay in Baidu ranking.
The whole site optimization is not only to optimize a few keywords, but the laying of long-tail keywords is very important, so the whole site optimization needs to dig out accurate and searchable long-tail keywords from time to time. These words are the words that users need, and we can update them. Relevant content to the website, so that the website as a whole can better meet the needs of users. After long-term efforts, website traffic and user favor will be greatly improved.
For the optimization of the whole site, the friend chain and the external chain are not the key points, but they cannot be ignored. There should be or exist. The friend chain can appropriately change some strongly related websites, and the external chain should send some high-quality external chains appropriately. It is best not easy. Delete, the longer it exists, the greater the effect.
In the process of slow growth of the website, it is necessary to observe the website data every day, such as analyzing the website log to see if the website has abnormal crawling, whether there are a large number of 404s, whether the traffic has surged, etc. This data can help us detect website problems in a timely manner, so as to make adjustments and optimizations. If the crawling is abnormal, you can see whether there is a problem with the link, whether there is a 404 wrong program call, and whether the traffic surge is attacked.
Generally speaking, compared with the homepage optimization of a single enterprise site, the advantages of the whole site optimization are much stronger, the traffic will be much larger, the customers will be more accurate, and the stability will be stronger. Although the cost is relatively high, for enterprises, the advantages of site-wide optimization outweigh the disadvantages.