What are the methods of enterprise-wide integrated marketing?

With the development and maturity of the Internet, the Internet has become a necessity of life and has gradually become a place where businesses live together. Whether you are a business or an individual, if you want to have a place in the Internet wave, network integrated marketing is the only way. The following are some common methods and characteristics of Internet integrated marketing.

1. News soft article marketing

A high-quality soft article can not only get a lot of traffic to your website, but it can also build your company’s image in the eyes of customers or competitors. But the premise is that there must be soft text "lethality". Only in this way can we continue to attract others to read. "High quality" is often edited and reproduced by other websites, so the effect is better. For most companies, the first question is how to write soft text and whether there are writing masters in the industry or market who can write decent soft text. It’s worth reminding that soft texts will be ridiculed by readers if they are poorly written, so make sure to revise them carefully before posting them to make sure they work better.

2. Social media marketing

Social media marketing refers to the promotion of corporate brands on today's social network platforms. With the development of the Internet, social marketing has become more and more important. Social promotion can achieve very accurate advertising and can intuitively reflect the real needs of network users. Has strong user traffic, such as WeChat, Weibo, Zhihu, Douban and other social media have strong users.

3. Brand Marketing

Every business is trying to build a brand. Brand marketing is to comprehensively display the corporate brand through search engines, media platforms, social platforms, information flow platforms and other channels. Brand marketing focuses on a company's entire brand strategy system rather than a specific product. Its display forms are also very diverse, such as comprehensive promotion of text, pictures, and videos. Brand marketing is of great significance for shaping the corporate brand image and enhancing the authority and reputation of the company.

Brand is the key to business survival. As long as brand awareness is improved, customers will recognize the company's products and services, leading to more orders and performance, and market-based businesses depend on brand response. To do business, the first thing to do is to make a corporate brand and let consumers know that you exist.