How to do the layout of long-tail keywords on the website?
The non-target keywords on the website can also bring the search traffic of the keywords, which are called long-tail keywords. The deployment of long-tail keywords can bring great benefits to the website. The characteristics of long-tail keywords are relatively long, usually composed of 2-3 words or even phrases, and exist in the content page. In addition to the title of the content page, also exists in the content. Search volume is small and erratic. The probability of converting customers into website products brought by long-tail keywords is much higher than that of target keywords. So, what about the layout of long-tail keywords on your website?
1. Mining long tail keywords
The way to mine long-tail keywords is to use Baidu related searches. Baidu drop-down box and Baidu know. Search requests These tools can find long-tail keywords that users frequently search for, or you can use other tools to mine long-tail keywords more accurately, which will The unearthed keywords are put into a spreadsheet, and repeated long-tail words and irrelevant long-tail words are eliminated.
2. Classification of long tail keywords
Select long-tail keywords suitable for this website, keywords with similar meaning, keywords with fierce competition, whether to include keywords, including keywords, and layout of ecological long-tail keywords.
Classification of the degree of competition
Classification contains words
3. Layout of column pages and inner pages
When choosing keywords, there are short words and long words, if it is short words, index and competitors, it will be used as the keywords on the column page; if it is long words, index and less competitive keywords, then as long-tail words on the inside pages.
Fourth, long tail title and description settings
When laying out long-tail keyword titles, most webmasters will use two or three long-tail keywords or keyword overlays to set the title, which will not only affect the reading volume of users, but also affect the ranking of long-tail keywords.
Select long-tail keywords for the title
The description contains long-tail words and gives a brief overview
The main keywords of a website are very important, but SEO optimization of long-tail keywords is also very important. SEO optimization of website long-tail keywords according to the above settings will achieve unexpected results.
In a word, the layout of long-tail keywords is very important, which involves the optimization effect of the website in the later stage. The focus of the layout of long-tail keywords is to mine and filter the long-tail keywords, and then according to the competition degree and relevance of the long-tail keywords in the website’s column pages and Layout inside pages. The long-tail words on the inner page are arranged around the short words with fierce competition on the column page, and the long-tail words of different columns cannot be crossed.