Website content is the core of SEO optimization

The purpose of website establishment is for traffic. In order to convert, users browse the website, in addition to the need for ranking, they can be seen by users, but also do a good job of website content optimization, so that users can convert better and the website ranks higher. It can be said that website content optimization is the core of SEO. Let's take a look at it together.

Nowadays, with the update and adjustment of Baidu search engine, more and more attention is paid to content. The higher the quality of the website content, the more trust the search engines, and the easier it is to get good rankings. Of course, the basic optimization of the website also needs to be done well, and the weight of the website should be concentrated. So what are the tips for optimizing website content?

1. To be valuable

For example, your website sells products, sells clothing, but the website content is all about affordable prices, but for clothing quality, after-sales, etc., then users will leave, less trust, the content should be valuable, know what users want to see.

2. Layout of website content

The layout of website content is the focus of optimization. For example, if your content text is small and dense, the user's reading experience will be very poor and cannot be read. The layout of website content should pay attention to the text size, style, line spacing, and combination of graphics and text, and important text should be coarsened. .

The originality of the content

Many people do not know how to edit website content, so they directly extract content from the Internet and copy it directly to their own website, resulting in low originality and high repetition of website content.

4. Keyword layout

Content title. Keywords. Description. The first paragraph of the article. In the last paragraph, these places are the focus of search engine spiders, and they have higher weight. Do a good job in keyword layout, layout is natural, do not force to join, pay attention to keyword density. Don't have one or two hundred words and a dozen keywords, so it is easy to be considered cheating by search engines.