The difference between website promotion and SEO
What is the difference between website promotion and SEO? This is a common question, what's the difference? What do the two have in common?
1. The purpose of website promotion
The purpose of website promotion is to attract more target visitors to the website and achieve the goal of the website. The main means of website promotion are through search engines and social media. Website promotion includes:
1 Search Engine Optimization (SEO): Also known as organic search, refers to the content and structure of a website that enables a website to rank higher in search engine search results, thereby attracting more targeted visitors.
Social Media Marketing (SMM): refers to the promotion of a website through social media platforms (such as Facebook, Weibo, Twitter, Instagram, etc.) to attract more targeted visitors.
Content Marketing: Refers to attracting more targeted visitors by creating and publishing valuable content (such as blog posts, videos, pictures).
2. How SEO works
Website promotion is a way of promoting website processes through online advertising, such as affiliate marketing, social media marketing, and content marketing. , SEO optimizes the content and structure of the website, so that the website ranks at the top of the search results of the search engine, so as to obtain more traffic. The way SEO works can be divided into three steps: keyword research, website optimization, and external communication. SEO is different from traditional promotion methods. Traditional promotion methods are carried out through advertisements, and websites are promoted through affiliate marketing. SEO is carried out through Optimize the content and structure of the website, and the website will rank first in the search results of search engines and gain traffic.
3. SEO Traditional Promoters
Website promotion is mainly to increase website traffic by promoting the website online, while SEO is a long-term website optimization plan. Ranking and traffic optimization programs.
The difference between website promotion and SEO is that the target customer groups are different. SEO optimizes the content of the website, improves the inclusion of the website, and improves the ranking of the website in the search engine, thereby attracting more target customers. Website promotion is to promote the website in various ways and attract more visitors. Both are to increase the traffic and traffic of the website. Each has its own advantages and disadvantages. The key is to choose the appropriate method according to the specific situation.