What should be paid attention to when optimizing website SEO?
People who have done website optimization should know that it is difficult to improve keyword rankings through external links. Website optimization is mainly through a series of site optimization, retaining website users, and indirectly improving rankings. There is no need to talk about the importance of content quality. Here we mainly introduce SEO some technical content.
1. Website Navigation
Almost every website has site navigation. It looks small but has many entrances. Is site navigation obtained by imitating others or by analyzing actual data? Many sites should be the way they used to be, where the user can see the structure of the page through the navigation, whether the structure of the page is clear, and whether the anchor text used in the navigation bar is reasonable.
2. Layout of website content
Layout and keywords are closely related. Whether the selection of content meets the needs of users is what users really want to see and understand. SEO personnel should organize, classify, and summarize the data according to the order required by users, and display them on the website homepage, navigation Columns and other webpages to make reasonable arrangements. Second, you should also pay attention to the layout of the content on each page. Factors such as font size, color, and line spacing will affect the user's reading experience.
3. Content recommendation
Introductory content is also a part of almost every website, especially for websites that include content modules, content recommendations are especially important. In addition to this, in fact, content recommendations can be used in many places, such as putting on 404 pages, guiding users to other web pages, and so on. Although almost every website has content recommendations, not every website has content recommendations. A reasonable content recommendation is to recommend relevant content based on the user's browsing content or to guide the user to browse the main content of the website. The role of random recommendation is very limited and cannot fully play its due role.
Fourth, the layout design of the website
The beauty of a website has a big impact on the user experience, when users see a dazzling website, there will be a higher tolerance for the quality of the content, and on the contrary, users of a website that doesn't look good will consider closing it. The public’s aesthetics will continue to change. From the current point of view, most people think that websites from ten years ago are not good-looking. Maybe some websites can withstand the test of time, but after all, there are still a few, especially for long-term operation. The website, adjusting the beauty of the website will also bring new feelings to users. Website navigation may seem irrelevant, but it plays an important role in website optimization. It is recommended to adjust it according to the actual situation on site, and do not directly copy other website navigation.