Detailed explanation of Taobao's new store zero-breaking skills

Many new stores have been opened for nearly a month, but the sales still haven't broken 0, and even there are no visitors. So why does this happen? In fact, this situation is a common problem for all new stores in the early stage, because the newly opened store, whether it is a store or a baby, is actually low-weight or unweighted. Without weight, there is no way to improve the drainage capacity. Then Le Bo will tell everyone what to do.

1. New products break zero - relatives and friends

It is best to have no payment relationship with you before Taobao QR code, then the best crowd corresponds to the products you sell, such as people aged 25-35, those men and women with high white-collar income, hobbies are sports, etc., then Some people say, isn't that what it is? But in fact, you just share it with your friends, it's up to them to buy it or not.

2. New products break zero - official activities

For example, if you sign up for some free trial activities, the seller can click on the merchant to sign up to participate, the customer provides the trial report, the visitor is accurate, and it can be used for marketing later, and the trial product can also be associated with other products.

3. New products break zero - Taoke

New products break zero, Taoke must have high commission, and low customer unit price will have more opportunities

4. New products break zero - service

The service is nothing more than to dispel the concerns of customers who have no reason to place an order, return or exchange goods within 15 days, and provide freight insurance without the need for buyers to bear the logistics cost. Internally, do everything possible to satisfy all customers, and do everything possible to convert customers.

5. New products break zero - through train

For new products to break zero, through trains must do a good job in the basic internal skills of stores and products, basic optimization, the main picture details page, etc. must be very good, and the promotions must be stronger. Burning a car mainly depends on whether your own cost is acceptable. This is a relatively straightforward, simple, and crude zero-breaking technique.

6. New products break zero - fans

It depends on your own situation. A friend of mine did this before. Actually, it's mainly because she sings so well. Turns out he was streaming. Then after opening Taobao, continue to use live broadcasts for publicity. The potential and power of fans are strong. Not only in the late stage of breaking zero, but also in the early stage, they continued to contribute a lot of orders, not only live broadcasts, but also Weibo, WeChat, QQ, etc. of.

7. New products break zero - gifts

The main point of this gift is to choose those that are practical and beautiful, and remember, control the cost.

8. New products break zero - mobile phone voice

The audio guide is broken, interact with customers entering the store, contact Want Want to receive gifts, and send Alipay red envelopes to create your own customer circle.

9. New products break zero - the store itself guides traffic

The old store can use the home page, store recruitment, detail page banner and other positions to directly display the strong recommendation of Taobao's new products to the greatest extent, and set up a large number of coupons for new products on Taobao to stimulate customers who enter the store to buy the new products of our store.

10. New products break zero - affiliate marketing

The matching package is only a little higher than A. Specifically, it is good to plan according to the business's own cost operation strategy. A product participates in the free trial activity, and the product matches multiple recommended products.

11. New products break zero - old customer marketing

Today, with Taobao and Tmall policies so changeable, I believe that many merchants gradually feel that the best way to control traffic is to control the old customers who have purchased it as possible. In the hands of many merchants, they have their own methods and methods. Whether it is maintained by on-site CRM or through some operational tools, it shows that they have received unprecedented attention, and the feedback from old customers is also quite high. However, old customers can refer them, help you bring in new customer traffic, and can adopt new products for old customers.

12. New products break zero - customer recommendation

Want Want to consult customer service, then in addition to customers' normal purchase of selected products, they can also actively recommend new products to customers. This requires an advance understanding of the new product itself and its selling point. It needs a very clear understanding. If there are many customer service staff, you can set up this reward system for recommending new products for customer service. Then, for actively recommending new products for sale, you will get additional rewards, such as how much you sell on the day, how much cash or red envelopes are rewarded, and even cash out on the same day to motivate customer service to recommend new products, with a sense of competition in sales performance!

13. New products break zero - Weitao

You can go to micro Taobao, explain Taobao's new products and promotions, and attract customers to buy.

So that's what I'm going to talk about today about Taobao's new zero-breaking skills. Whether it is a new store or an old store, it is actually applicable, and I hope everyone can actually use it.