How to effectively carry out network promotion?
For Internet promotion, there is such a sentence: where is the traffic, where are the users, based on this sentence, we deploy the channels of Internet promotion on search engines, self-media, short videos, Weibo, communities, B2B and other platforms. The platform has a lot of traffic, but can this traffic convert to our customers?
Especially with the rapid development of the mobile Internet, network information has become the main channel for us to obtain instant information. Network promotion is the best choice and platform to improve the exposure of enterprises and their products. There are various Internet promotion channels, which can generally be divided into Free promotion and paid promotion, then, how can we do a good job in the network promotion of enterprises?
1. Search engine marketing
It is charged according to CPC or OCPC, that is, users will only be charged if they click on your advertisement. If they search for your advertisement but do not click, they will not be charged.
2. Information flow advertising
Through mobile apps, such as Toutiao, Tencent News, Douyin or the popular WeChat, Weibo and other self-media platforms, publish high-quality soft articles or open your own WeChat official account to increase user stickiness for marketing promotion. The difference from SEM is that , The accuracy of information flow advertisements is mostly a comprehensive analysis of big data, through the user's various behavior data on the Internet to analyze his attributes, so as to determine whether he may be interested in a certain type of advertisement.
3. Search engine optimization
Search engine optimization is traditional, but it is still an effective method of attracting traffic. The official website optimization time is long and the effect is slow, but the weight is stable after optimization. In addition, it can be based on various small community forums, blog posts, message boards and other interactive communication methods. Expose.
4. Network Integrated Marketing
Integrate various network promotion methods to achieve the effect of 1+1>2. It should be pointed out that this promotion strategy should not be limited to simultaneous operations on multiple fronts. On the contrary, integrated marketing must be a new promotion method. All fronts to achieve synergies and maximize corporate goals. Because integrated marketing needs to formulate strategies, coordinate fronts, and properly guide public opinion.
With the gradual development of the Internet, online promotion has become an important part of corporate promotion work. Regardless of the size of the company, online promotion has become an indisputable position for companies, not only because the Internet is the current new media, but also has the largest number of users. Media, and the speed of dissemination is fast, the coverage is wide, and the benefits are fast.