How can independent sites do a good job in optimizing SEO?
As a means of attracting traffic from independent websites, SEO tools are very important for cross-border sellers who build independent websites. A website with a high ranking through SEO will be more credible than a website with a high advertising ranking, and its natural traffic will also be larger. If you do SEO in one search engine, basically other search engines rank well, and you don’t need to repeat operations. . For an independent site created by SEO, even if it does not continue to optimize in the later stage, it just updates the content of the independent site normally, and the ranking will not change much.
If you want to do a good job in SEO ranking optimization and make the website ranking stable, the basic work needs to be done well. Otherwise, even if the keyword ranking increases, it will not be stable and easy to drop. So what is the basic work of SEO ranking optimization? Let's take a look.
1. Optimize website content/theme
The content of the website can be said to be the core of the website. In order to have a website with optimized content, it is necessary to optimize the theme, that is, to determine the optimized keywords. Only after the theme is determined, the content can be re-edited. The content of the website should not be copied and pasted, and it is difficult to improve the ranking of the website. Search engines will consider it as spam.
2. Optimize the keywords of the independent website
To do keyword optimization, the first step must be to mine keywords. First, you need to determine which keywords are in your industry. You can list all the ranking keywords, check the ranking of these keywords according to the actual situation of the search engine, and conduct secondary Improvements, such as adding internal and external link preferences, adjusting the relevance of page titles and content, and further improving the organic ranking of website keywords.
In the process of SEO optimization, it is necessary to combine long-tail keywords with short-tail keywords. Both long-tail keywords and short-tail keywords have their own advantages: short-tail keywords can match a wider range of traffic and search scope, and obtain more Large traffic, but fierce competition among similar companies; long-tail keywords are highly relevant, and generally less competitive than short-tail keywords, but the traffic is not as wide as short-tail keywords.
3. Picture optimization
Image is one of the important components of content marketing. There are two main aspects of image optimization. The first is the image ALT tag, which can help search engines better understand the content of images and help search engines classify images. ALT tags can be placed on web pages when searchers use Google to search for images. The image bar earns traffic to the site. Secondly, the size of the picture, the picture is too large, and the web page access speed is slow. According to the independent website map standard optimization, it is recommended that the small picture should be less than 60k, the large picture should be less than 200k, and the small picture in the field of fast fashion can be increased to 800k.
Fourth, page quality optimization
The comment section is mainly used for page quality optimization. From the perspective of visitors, the comment module is a form of expressing opinions and giving feedback to sellers; from the perspective of cross-border e-commerce sellers, the comment module can improve visitors’ trust in products and improve Product conversion rate; SEO perspective, the comment module keeps the page updated. It can improve the richness of the website. Optimize the quality of the page, improve the ranking of the website, and skillfully use the comment function, which is a powerful assistant for website optimization.