What are the effects of hyperlinks on website SEO optimization?

For the majority of webmasters, hyperlinks are a form of links that are contacted every day. For websites, SEO optimization is also very important. Hyperlinks mainly refer to a link on the current page, pointing to another page, it is a page And the bridge between pages, in addition to linking pages, you can also link pictures, videos, documents and folders, let's talk about the role of hyperlinks to website SEO optimization?

1. Improve website ranking

Although search engines have reduced their reliance on hyperlinks, the recognition of hyperlinks has never declined, and stricter high-quality links have been formulated. The standards for normal links, spam links and cheating links will not only clean up cheating links, but also in certain areas. Penalize the site to a certain extent. Search engines still love high-quality links.

2. Pass relevant information to search engines

In addition to judging the content of the page through the search engine TITLE.page keywords.H, the tag will also use the anchor text hyperlink to assist in the judgment. The picture can be used as a hyperlink of the click entry, or the information can be converted by clicking the entry ALT attribute and the TITLE tag. passed to the search engine.

3. Attract spiders and reptiles to capture

Although search engines have opened up a large number of data submission entrances and opened up channels for social development, hyperlinks are still an important entrance for discovering contained links. Hyperlinks can guide search engine spiders to crawl pages, enter pages with deeper directory levels, and improve search results. Inclusion rate of the engine.

Fourth, reduce website bounce rate and improve user experience

When users click on the article page and can't find the information they need, the anchor text plays a guiding role. Users can click on the article anchor text hyperlink to visit other pages to find the article they want faster and more accurately, which not only improves the It improves the user experience and greatly reduces the bounce rate of the website.

5. Content sharing, gaining reputation

For high-quality content in a website, it can be widely disseminated by users, and hyperlinks can allow users to browse more pages they need, and can also allow the website to gain a lot of traffic and build brand effects.