How to properly optimize your website?

Some people say that SEO is a chore. For a long time, you need to maintain and edit articles every day and browse the forum sending chain. In fact, this process is very boring, and webmasters and SEO personnel must have deep experience. It can be said that optimization requires a lot of perseverance. Only experienced people can do it.

1. Website homepage optimization:

Optimizing the homepage of the website is to avoid over-optimization. The layout of the homepage cannot exceed four keywords, the keywords are evenly distributed, and the keyword distribution of the website homepage follows the top left and bottom right order. This is also to better reflect the layout on the homepage and cannot be over-optimized. , it is easier for search engines to capture and judge the content of the website. Mention as much as possible on the front page of the website, and then describe website keywords on other pages. The home page has a news list for search engines to see more.

2. Keyword layout:

In an article on a website, there are not many keywords, and there are not many keywords on the website, but the content is based on website optimization. An article has 4-5 keywords, and a paragraph has one keyword, so that search engines You can easily determine what the content of the article is. The best keywords are heap words. If the site's content does this, search engines will find the next K. Therefore, the stability of website ranking is a gradual process, do not rush. This can tell us from a certain angle that the optimization mentality is the key, no matter at which stage of website optimization, we must maintain calm confidence.

3. As far as external links are concerned:

For SEO, external links are very important. Of course, external links are very attractive, but webmasters cannot be greedy. The most important thing for external links is to grasp the stability of quantity and quality, and continuity is also very important. To a certain extent It is also very attractive on the Internet, the external links do not need too many places, and the number of external links on the website is also limited. The search engine judges the website and then scores the website, and determines how many external links the website can send according to the score of the website. If it exceeds the allowable range, it will be K station, so there must be restrictions on the external link work of the website, not too much.

4. In terms of content:

It is very important to optimize the content of the website, so the new website must be updated every day to attract spiders to crawl. When the website content packs the website ranking, the website will not give up the update. If the website stops for a period of time and adds a lot of content in a short time, it will Affect the ranking, generally this practice will lead to a decline in the ranking of the website, therefore, the update of the article should be timely and quantitative.

In terms of content, don't optimize too much, mainly don't add too much one-off content, a new website only needs to add one or two articles at the beginning, of course, compared with other related factors, in general, in terms of content, It will not be over-optimized, and from a content point of view, as long as the quality is guaranteed, Baidu will not be dissatisfied.