What are the main practices of corporate brand integrated marketing
Through the most authoritative brand integrated marketing, the company's own brand can be upgraded, built and promoted. Let's take a look at the main practices of brand integrated marketing.
1. Internal integration strategy
Internal integration strategy refers to the unified coordination of internal R&D, service provision, personnel and other activities. At this time, brand integrated marketing must have a clear understanding of the characteristics and historical basis of the internal characteristics of the enterprise, and on this basis, carry out the coordination work of various departments Activities to achieve the ultimate goal of the company, which is also the most basic part of brand integrated marketing.
2. Tool Integration Strategy
Through the integration of various marketing methods and internal integration of marketing methods, the rational allocation and utilization of marketing resources can be realized, and the communication and promotion of service brands can be maximized. This is a tool integration strategy. Here, as a famous brand integrated marketing, It will organically integrate the four basic strategies of providing services, prices, distribution, and promotion for the company, improve customer sensitivity, and use the above four elements to demonstrate the status of service brands.
3. Marketing Communication Integration Strategy
As the name implies, communication is what is most needed. In fact, in integrated brand marketing, various marketing communication methods are used to give full play to the advantages of various communication methods. In the process, the publicity effect of advertisements or other official stimuli are used to expand publicity. , and ultimately achieve the purpose of enhancing the social image of the service enterprise.
The new media environment has the characteristics of wide coverage, faster speed, no time limit, no time binding, detailed content, multimedia system transmission, vivid brand image, two-way communication, and rapid feedback, which can reasonably reduce the cost of corporate brand marketing information dissemination .
Online sales have no store rental cost, and have the effect of maintaining commodity sales, which can help companies ease the pressure on inventory work and reduce operating costs.
The Internet network covers the sales market all over the world, according to it, companies can save time and effort to enter the sales market in all countries, especially after the Second Ministerial Conference of the World Trade Organization decided to levy the wrong network before the next Ministerial Conference Import tariffs for marketing services, and network marketing companies have established green channel policies to foreign markets.
Online brand marketing is easy to use and in-depth, different from the unilateral information dissemination of Internet media, only information interaction and exchange, according to the connection, users can get a lot of information from the manufacturer's relevant website by simply clicking the computer mouse. Information, more detailed information, users can fill in and submit online form information immediately according to the advertising column, manufacturers can obtain valuable user feedback information anytime and anywhere, further reducing the distance between users and companies. Well-known brands, online brand marketing can also Displays further product search requirements.
Low cost, faster speed, flexible change, short network marketing production cycle, even if the promotion cycle is short, it can be produced quickly according to customer requirements, the production cost of traditional advertising design increases, and the promotion cycle is fixed.