Quickly understand what is SEO?

When starting to think about SEO, some questions may arise, what exactly is SEO? What if you're not sure how to get started?

1. Content is king

The old adage “content is king” is understandable in SEO that the best way to increase your visibility is to create high-quality content, which helps your site stand out from the millions of articles published every day, however, If you want to increase the exposure of the article, you need to optimize the article description and directly improve the user's sense of needs. The content should be unique, and the article should contain some basic knowledge of SEO. Through these simple basic knowledge, SEO can help you by adding elements to the article. Get the highest rankings and higher popularity and see an increase in traffic.

Unlike in the past, the Internet has made content production easier, anyone with a PC and a modem can publish content, the Internet is a copier that can reproduce the same material at a fraction of the cost, a quote by Bill Gates The saying "content is king" still applies today, and while many marketers believe that content is still king, more and more believe it is losing its crown.

2. Backlinks are very valuable

One of the most important aspects of SEO is backlinks, without them your website will have a hard time ranking in search results, these are considered a "vote of confidence" by Baidu The more links you have on the first page of search results May appear, then we need to create as many backlinks as possible, of which article marketing is a good way to get backlinks, with these tips, more backlinks can be generated.

The quality of backlinks depends heavily on the authority of the linking domain, and links from high-authority domains are generally of higher value, and it is necessary to ensure that the acquired links can be transferred to relevant content. However, backlinks from non-relevant sources have the opposite effect, which may actually reduce your SEO, it's better to add the link in the text of the article, not in the footer, the quality of the backlink also depends on High-quality links are more valuable than many others due to the number of other links on the page.

3. Technical SEO

Some of the most common technical problems with SEO are easy to solve, and if these problems can be identified, more technical problems can be solved immediately. These are considered technical SEO problems and include anything other than content production and coding. For example, a website that returns a 200 code indicates that the page is working, but a page directive that returns a 404 code does not find the code, there are several paid SEO tools that help solve this problem.

Technical SEO involves improving a website to make it easier for search engines to understand and display, including page titles, HTTP header responses, XML sitemaps, metadata, 301 redirects, etc. Although unlike other content, SEO components are very important, But it should not be overlooked that even simple technical SEO issues can have a big impact on your search engine rankings, so it is imperative to take steps to address these issues as soon as possible.

4. Optimizing Conversion Rates

Conversion rate optimization is the process of converting passive browsers into leads or customers, which involves understanding the needs of website visitors and removing any barriers to conversion. With a high conversion rate, you will be able to increase your revenue without depleting marketing resources. Conversion rate optimization is a very effective way to compete in the online marketplace. Here are some of the benefits of conversion rate optimization:

Conversion rate optimization is an ongoing process of getting feedback from customers to identify areas for improvement, the goal of conversion rate optimization is to maximize the needs of website visitors, the action required may be completing a purchase, signing up for an email list Or click a link, and while conversion rate is a good indicator of success, the number of micro conversions should also be considered before macro conversions.

5. Social media can be a great tool for SEO

Even though social media SEO is not directly linked, it can benefit in many ways, for example, sharing links on social media can increase brand exposure, which will help your search engine rankings, although social sharing SEO rankings are not included, but It does tell Baidu that this is an important factor in improving your website rankings, so while social media can be a great tool for SEO, it cannot replace a good SEO strategy.

With social media SEO, promoting your content first will ensure it gets spread, no matter how well researched your content is, it won’t get the attention it deserves if it’s not promoted. For example, WeChat users can save posts about your content and link them to your website later, which is a valuable resource because WeChat links are not backlinks, but they can promote further links to content on your website .