What optimization points should be mastered in SEO marketing of corporate website?
Today, I will talk about the key points that should be mastered in SEO marketing. At the same time, different product websites have different SEO promotion methods and strategies. Therefore, in the process of SEO optimization, you should carefully analyze your own industry factors, and formulate appropriate solutions according to your own optimization goals. Optimization and promotion strategies, what optimization points should be mastered in corporate website SEO?
1. Website keyword positioning
Generally speaking, in the early stage of website construction, enterprises should reasonably position the target keywords. How to be reasonable, you can first analyze competitors, arrange keywords, website and keyword correlation analysis, keyword ranking prediction, keyword Search volume analysis. To do a good job in keyword analysis, comprehensive comprehensive analysis is more effective.
Second, the website structure analysis
Due to the quality of website design, you can experience website navigation, directory structure and link optimization, and these businesses can rest assured that there are professionals to analyze these aspects. Therefore, when making a website, it is best to implement a tree-like directory structure to make it easier for businesses to capture content through search engine spiders.
3. On-page optimization and sitemap
Every page is an important cornerstone of your traffic, so businesses should take it seriously and optimize. Even if some pages are blocked by spiders, as long as users can open them, they cannot be careless. Also, a clear sitemap makes it easier and faster for search engines to capture all pages.
4. Content update and connection architecture
Search spiders like to visit your website on a regular basis, so companies should scientifically update regular content and do a good job in the originality and quality of the updated content. Over time, search spiders will be very friendly to the website, and ranking is a natural result. Because the connection of the entire website is established, for target key keywords or long-tail keywords, companies can use hyperlinks in the content of the article information to increase the internal links of the website and improve the relevance of website keywords. The selection of article materials should be Match the theme of the website.
5. Detection of inclusion and external chain growth
Use search engine commands to check the optimization effect and website conditions, such as site: the website domain name for checking the website index, domain: the website domain name is to check the external links of plain text, and some other commands and usage skills, there are many differences on the Internet Once introduced, of course, you can also use webmaster tools or google administrator tools to view the overall situation of the website.
6. Website traffic analysis
The analysis of a website's traffic is also an important step in the monitoring of traffic SEO, which is an important step in whether the optimization work is effective. In order to get a lot of high-converting traffic, putting keywords on the homepage, analyzing traffic sources can help you plan your next steps effectively, and as for traffic analysis tools, Google Analytics is recommended.