How to improve SEO optimization?
Search engine optimization is a process of improving a website's ranking in search engines, if the website can have a good ranking in search engines, it will help the website to get more traffic. SEO mainly studies how search engines work, who searches, what search keywords are entered, optimizing a website may involve content editing, increasing the relevance of keywords, and promoting a website can increase the number of external links to the website.
Search engine optimization requires modifying a website HTML source code and website content, prior to website construction, search engine optimization strategies, especially website menu and navigation structure. In general, all those who use cheating or questionable tactics can be called black hat SEO, such as spam links, hidden pages, bridge pages, keyword stacking, etc.
Black hat SEO means cheating. The technology of black hat SEO does not conform to the regulations of mainstream search engine publishing policies. The cheating method used by SEO for short-term profit is mainly characterized by short, flat and fast profits. At the same time, due to Changes in search engine algorithms, face penalties at any time, whether it is white hat SEO or black hat SEO has no precise definition, generally speaking, all those who use cheating or some suspicious methods can be called black hat SEO, such as hiding web pages , keyword stacking, spam links, bridge pages, etc.
1. Start with the website URL
The search rules of search engines are usually easy to grasp in three layers, but it will be a bit difficult to exceed three layers, so try to reduce the number of websites URL levels, delete non-comparison levels, generally homepage, column pages and content pages, insert keywords through URLs Pinyin can improve the relevance of the page. Make it easier for search engines to crawl.
Second, the site mate label settings
Title is one of the most important ranking elements for optimizing website SEO. Title has been improved, which mainly affects website search engine rankings.
Note that Title tags select central keywords for site positioning, product and service items, check the index of core keywords, and select core keywords side-by-side. Title maintains the general rules of the sentence. Title writing method helps to consider the combination of keywords and optimize more keywords. The different tags for Title and mate must match the page content. In addition, the core words of Title are 2~3 words, and the title length is less than 70 characters.
3. The quality and density of the core keywords of the homepage
If you use popular keywords, especially popular keywords, it is difficult to improve your ranking because everyone is using it,
When deciding on keywords, try to think outside the box. Long-tail keywords can be selected from the aspects of products, corporate brands, competitors, industries, users, etc., and keywords with low competition but high ranking can be selected.
4. Improving Content Quality Can Also Improve Rankings
Depending on the information-gathering habits of search engines, it goes without saying that the search order will be more useful and readable as long as our content is sufficiently relevant and novel to the search term. The creation of content is equivalent to taking the content from the content of some old material, sorting the content and changing the meaning of the packaging, in addition, it can modify and use other software-based files and create secondary creations in a forged way. At the same time, the content form can be adjusted to change. Text can be converted into videos, charts, lists, images, and more.
5. Whether the website program reasonably determines the access speed
Using all the original website program table structure, due to the size of the web page, it reduces the access speed of the website and SEO is very disadvantageous,
At present, DIV+CSS is a mainstream programming language with small size and fast loading, so mainstream websites and CMS also adopt this model. Also, it is recommended to have multiple CSS archives when writing CSS archives, which can speed up the loading of the website. In addition, you can also use professional web page weight loss software CSS slimming files to reduce the number and quantity of CSS files.
At the same time, when uploading website images, please try to control the size of the images, reduce image insertion, avoid using a lot of video and audio content, and avoid excessive website content
Six, site links, anchor text settings
When editing product pages or news pages, add hyperlinks to keywords you want to focus on, such as homepage, anchor text also plays an important role in website keyword rankings, so internal links should choose core keywords as anchors Anchor text, this form of linking is called anchor text, helps increase the authority of your website, including the linked pages, and improves organic search rankings.
7. Website setting 404 page
If a website has a dead link, search engines can only get the wrong link when crawling the page and create the wrong index on the link. In the process of increasing dead links, the reliability of search engines on the website will be greatly reduced. Usually users visit the web if there is no page on the server site or delete the page, the server will return a 404 error page, which will cause the user to use other pages on the website instead of closing the window, eliminating frustration and improving user experience. In addition, when setting page 404, you should also set the website's own design style, which can indirectly improve the user's browsing experience.