What is the difference between traditional marketing and internet marketing?

With the update and iteration of Internet technology, traditional marketing will further fail, and more and more companies begin to embrace Internet marketing. Internet marketing has become an important part of corporate marketing development. So, what is the difference between traditional marketing and Internet marketing?

1. Different marketing concepts

Most of the traditional marketing concepts take the interests of enterprises as the starting point, and cannot fully consider the needs of consumers. The products or services produced cannot meet the needs of users, which can easily lead to different production and marketing phenomena. The concept of network marketing requires enterprises to meet the needs of users. Under the premise, taking market demand as the starting point, producing products and providing services in a targeted manner, the operation of network marketing is cumbersome, and the specific implementation is not as good as traditional marketing.

2. Different ways of information dissemination

Traditional marketing is a more one-way communication method where consumers are passively receptive. Enterprises release information to the masses, and then users decide whether to buy goods produced by enterprises or provide services. On the contrary, network marketing is a two-way information dissemination method. Enterprises interact with consumers through the Internet, and consumers use network information to communicate their needs and priorities. Pass it to the enterprise, the enterprise produces the corresponding product or provides the corresponding service according to the information fed back by the user, and then transmits the product or service information to the user group to attract the users who need it to buy.

3. Different ways of competition in the industry

Traditional marketing is the real competition between middle-class enterprises. Large enterprises swallow small enterprises and generally win with scale and capital. Network marketing is carried out in the virtual space of the Internet. Whoever proposes this consumption point is the fastest and can most arouse the discussion among users. Whoever wins.

Fourth, there are differences in marketing strategies

The traditional marketing strategy is profit maximization, the main content is mainly price, product, channel and promotion method, limit and area. But network marketing has no regional concept, and publicity and sales channels are all carried out on the network.