What are the factors that lead to unstable SEO rankings?

Now many small and medium-sized enterprises are using the Internet platform to rank first for relevant keywords of enterprises by optimizing their websites to gain more exposure, clicks and jumps. However, in the optimization process, it is not difficult to find that the SEO keyword ranking is not always the first stably, and fluctuates every day. So what causes the unstable SEO ranking? Here are a few factors that affect its ranking:

1. Algorithm changes

The search engine of each platform has its own algorithm for ranking website content. For the same platform, its algorithm is not stable for a long time, and it will also adjust the algorithm according to various information. For example, assuming that in the original algorithm, the external link coefficient of the webpage accounts for 40% of the total proportion, the internal link coefficient accounts for 60% of the total proportion, and now the algorithm is adjusted so that the internal and external link coefficient of the webpage accounts for 50% of the total proportion, then the final ranking result of the algorithm It will float, this is just a simple example, in fact, the algorithm involves a lot, which variable will affect the final ranking result.

2. High bounce rate or low traffic flow and low click rate

After optimization, the ranking of our website has gradually increased, but it has not been able to attract traffic in time. The click-through rate of the website is very low, or the user clicks to enter the website and the bounce rate is high. spam, which then leads to a drop in rankings. Therefore, when the page ranking of a website gradually rises, it is necessary to adjust the collocation of internal and external links in time, take traffic drainage measures, maintain or improve the continuous rise of page ranking, optimize the structure and content of your website, create highlights, and attract users to browse for a long time.

3. Problems with the website itself

If the SEO ranking of some keywords is relatively high, you can also get a certain amount of search volume and accurate traffic, but you have not obtained user business consultation, so you need to check whether the overall quality of the website itself is relatively low, or improper operation, resulting in user experience Bad, affecting further conversion of traffic.