Soft copy marketing: how to write soft copy to let users see themselves

Among the many marketing strategies of enterprises, press release marketing is a very important aspect. And the quality of an article can determine the success of a market. In fact, many people misunderstand what makes marketing copy unique. Many people feel that writing is an easy task, and if they want to write, they can write. Is it real? Is the threshold for writing so low?

of course not. The marketing copy you thought you would write is a stark advertising campaign. A real marketing copy is usually well-designed: there is not too much marketing content, or use of emotion or use of some facts, simple things become deeply rooted, subtly make readers empathize, and thus resonate. So, how to make such text?

First of all, it should be noted that the target audience of this press release, that is, after your press release is published, is mainly for these people to be able to see it. What you have to do is to find the topics they are interested in, and then choose the works that suit them according to their preferences. In this way, your works will be closer to the readers' hearts, so that after reading the readers, they will Open it subconsciously and read it a few times, and you will have a good impression of your works and works. If your customers start to notice you, your ad will be successful because your users will soon become your new customers.

Second, pay attention to whether your press release is true. A soft essay is a story, but it cannot be made up at will. A story without any life experience is not attractive to readers. Even if you read it, you will feel bored. But if it's real, it's different, customers will be moved by the story in the novel, and then connect with their own life experience through the life experience of the protagonist in the novel, so as to cause a kind of resonance. This psychological foreshadowing will be easier to accept in the next products. Because customers will think their problems can be solved. In that case, his desire and desire to buy will become stronger. In addition, the selection of an appropriate media platform is also a key factor affecting the smooth distribution of the press release. Because only when the press release is included in the platform, users can see it, and only when they see it, will they know your product. Press releases should be published on platforms that are similar to the theme of the press releases, so that the success rate of retrieval will be higher, and the press releases will be able to give full play to its influence and help companies promote their products on a large scale.