What needs to be done in internal optimization of website SEO?

With the continuous development of the Internet, website SEO optimization has become a channel for many companies to attract customers online. SEO optimization on a website is divided into internal optimization and external optimization. The internal optimization of the website is more critical than the external optimization of the website. The following will discuss with you Talk about what needs to be done to optimize the internal SEO of your website.

1. Website keywords

When choosing website keywords, it must be in line with the core of the enterprise, reasonably assign keywords to the website, and the density of keywords should be between 2% and 8%. But it should be noted that keywords must not be stacked. If found by search engines, the website will be penalized.

2. Website TDK

Be careful when setting up the website TDK, carefully analyze and select keywords, and do not modify it easily after the website TDK is set up. If you modify the website TDK at will, the website is likely to be downgraded by search engines.

3. Picture optimization

In the optimization of website pictures, the size of the pictures must be adjusted to ensure the clarity of the pictures. Adding relevant keywords to the attributes of alt is not only beneficial to the user experience, but also increases the friendliness of search engines.

4. Internal chain

We all know that in the optimization of website SEO, internal links play an important role in website optimization. Reasonable internal links can not only increase user experience, but also facilitate the capture of search engine spiders, thereby improving website ranking.

Five, set 404 page

The 404 page is a guide for users and reduces the bounce rate of the website. Setting a good 404 page can also give users a good experience, thereby improving the friendliness of search engines, and it is also a good way to optimize the interior of the website.

6. Set up a sitemap

A sitemap, also known as a sitemap, is a page that places links to all the pages on the site, a clear sitemap that allows users to quickly find the information they need to know, but also makes it easy for search engine spiders to crawl each page .

Seven, Robots settings

Although robots.txt is a small file, it only has a few kilobytes, but Robots plays a big role in restricting which links are crawled by spiders and which links are not crawled by spiders. This will help our website to be included. a very important factor.

8. 301 redirect

The role of 301 redirection is to centralize power and prevent double inclusion of the homepage of the website. 301 redirection is to jump the www domain name brought to the domain name without www or above to increase the authority of the website.